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Issue Date	Title	Author(s)
2012	Effectiveness of viral marketing in the film industry	Bezzina, Mark
2013	The effectivness of e-mail marketing : an empirical research on the behavior of e-mail recipients	Grima, Sharon (2013)
2014	The effects of guerrilla marketing on brand awareness	Mifsud, Michelle
2011	Effects of Web experience on consumer choice	Grech, Stephen (2011)
2019	An experimental study on social media advertising for charity	Tsadiras, Athanasios; Nerantzidou, Marina
2020	Exploring the online users’ attitudes towards digital marketing in the hospitality industry	Farrugia, Janica
2014	Factor analysis of online clothes fashion purchase on social media Instagram	Satriana, Riana; Rachmawati, Indira; Alfanur, Farah
2016	The factors that motivate consumers to engage in e-WOM through online consumer reviews in the accommodation sector	Tanti, Kylie
2018	Finding the right strategy within the online gaming industry to stay competitive	Debattista, Matthew
2020	FOMO marketing : a case study of Ryanair’s digital marketing strategy	Sultana, Jamie (2020)
2010	How corporate reputation, quality, and value influence online loyalty	Caruana, Albert; Ewing, Michael T.
2014	The impact of electronic word-of-mouth on hotel booking intentions	Vella, Christine
2007	The impact of market orientation on business performance and website adoption : a study among Iranian SMEs	Darabi, Yasaman; Caruana, Albert; Zegordi, Seyed Hessameddin
2014	The impact of social media on consumer behaviour in the travel industry	Debono, Joanne
2014	The implementation of integrated marketing communications in the music industry	Borg, Jean Paul
2009	Implementing marketing in an evolving context : some reflections and implications for firms in Malta	Caruana, Albert
2022	The influence of digital marketing on consumers during a global pandemic	Gaffarena, Martina (2022)
2017	The influence of online tourist user-generated content on customers when choosing a holiday destination	Meli, Jessica
2009	The influence of Web 2.0 applications on the consumer buying decision process when choosing their destination	Azzopardi, Francelle (2009)
2022	Influencer marketing as a method of solving the crisis of trust in digital content marketing	Sołoducha, Krzysztof

Showing results 13 to 32 of 61 < previous next >