Browsing by Subject Internet marketing

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Issue DateTitleAuthor(s)
2015The Maltese insurance industry : a study of online marketing and salesMagri, Julian
2019Mapping blockchain applications : a typology for digital marketingSchembri, Mikhail
2018Measuring the impact of visual design cues on conversion ratesBorg, Justin
2012MobCadillo : a mobile advertising platformAttard, Mario (2012)
2021Multi-sided digital platforms’ application in SMEs’ fashion brands internet-enabled international marketingWitek-Hajduk, Marzanna Katarzyna; Grudecka, Anna
2022Nudging sustainable fashion : how behavioural economics influence consumers pro-environmental clothing shopping onlineGirgis, Ibraam (2022)
2020Political campaign success predictors from social media financingCurmi, Franco; Said, Emanuel; Attard, Conrad
2023Promotion on the Internet : the impact on the consumer and its effects : selected examplesMarciszewska, Barbara; Szydłowska, Wiktoria
2022The role of artificial intelligence in content marketing : a systematic literature reviewCallus, Maria (2022)
2007Should I click or should I not? : antecedents of the intent to click on web banner adverts among University of Malta studentsSultana, Walter (2007)
2014Social marketing in profit businesses : social responsibility or public image?Barona Padovani, Claudia
2018Social media : a need for a contemporary organisationMagro, Yosef
2015Social media vs websites : allies or rivals?Farrugia, Clive
2013The state of play of marketing in practise in the 21st Century : the actual marketing practises in the iGambling industry in Malta from a classical marketing perspectiveChrzonz, Marc Andre Daniele
2016A study on video communication : audience perception of YouTubers and their video contentVella, Sophie
2021A taxonomy of online marketing methodsHajarian, M.; Camilleri, Mark Anthony; Diaz, P.; Aedo, I.
2015Traditional vs online advertising for local two-star and five-star hotelsCamilleri, Raisa
2014Twitter sentiment analysis for marketing researchBugeja, Rachel (2014)
2019-09-20The use of data-driven technologies in tourism marketingCamilleri, Mark Anthony; Ratten, Vanessa; Álvarez-García, Jose; de la Cruz del Rio-Rama, Maria
2011The use of Facebook as a marketing tool : the Maltese young adults female market sectorFormosa, Claire