Browsing by Subject Marketing -- Management

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Issue DateTitleAuthor(s)
1994Managing customer expectations of service quality : does it make a difference?Caruana, Albert; Pitt, Leyland F.; Money, Arthur H.
2012Manufacturing in Malta : opportunities, challenges and policy implicationsBezzina, Frank; Falzon, Joseph; Zammit, Martin M.
2006Market research : missing the wood from the trees?Caruana, Albert
2017Market segmentation, targeting and positioningCamilleri, Mark Anthony
2017Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitutionBondarenko, Viktoria Andreevna; Parkhomenko, Tatyana V.; Erokhina, Tatyana B.; Guzenko, Natalia V.
2009Marketing and measurementCaruana, Albert
2009-10-16Marketing and the futureCaruana, Albert
1997Marketing and the marketing planZammit, Gianni (1997)
2011Marketing management and marketing controlling of SMEsHavlicek, Karel
1979Marketing management in MaltaCachia Caruana, Richard (1979)
2018Marketing management of the territory in the aspect of the regional brand formationBondarenko, Viktoria Andreevna; Kalieva, O. M.; Pisareva, E. V.
2012The marketing of small and medium sized enterprisesCamilleri, Owen Lee
2000Marketing within the public sectorEwing, Michael T.; Caruana, Albert
2006Mirror, mirror on the wall : the need for a clear strategyCaruana, Albert
1996Organisational reputation : concept and measurementCaruana, Albert
2012PanLegis group : developing marketing strategies for short, medium and long term for increasing salesAbbasi, Kaveh
1994-12Personal selling : an essential part of marketingCaruana, Albert
2001-04-26Position or perishCaruana, Albert
1995Propositions and a model : do excellent market oriented firms who deliver quality service perform better?Caruana, Albert
1995Putting a sales promotion togetherCaruana, Albert