Browsing by Subject Advertising

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Issue DateTitleAuthor(s)
1995-12Advertising : the right to chooseCaruana, Albert
1996Advertising effectively : perceptions on analytic-cognitive, affective and affective-cognitive advertisementsCutajar, Fiona (1996)
2010Advertising on FacebookTsyganova, Yana (2010)
2014AIESEC’s brand equity at the University of Malta with a focus of brand awareness and a sub focus on brand imageAl-Attar, Maysoon
2020An analysis on the effectiveness of football pitch advertising boardsSultana, Glen (2020)
2004Aspetti linguistici della pubblicitàVella, Roderick (2004)
1999Communicating with the cohort : exploring generation X Asia's attitudes towards advertisingEwing, Michael T.; Caruana, Albert
2003A comparative study between advertising on the World Wide Web and televisionVaneva, Kristina (2003)
2014Connection between retail internationalization and management strategiesPlazibat, Ivana; Vrdoljak Raguž, Ivona
2016Consumer psychology : innovative minimalist marketingBileci, Antonio
2013Consumers' attitudes towards emotional and non-emotional marketing appealsAgius, Luana (2013)
2018Creating a digital health awareness campaign : Coronary Artery DiseaseMallia, Andrew
2005Creating a health and safety billboard campaignSpiteri, Oriana (2005)
2006Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisementsIlieva, Kremena (2006)
2021Dictating the MarketRibeiro, Antónia; Cassar, Mario
2015Digital marketing : a study on Facebook usage by automotive brandsFarrugia, Meridith
2020The effect of celebrity endorsement on brand reputation : a case studySoleimani, Mohammadhossein; Safarpour, Mahdokht; Tahmasebi, Javad; Mirmahdi Komejani, Seyed Mohammad
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)
2014The effectiveness of guerrilla marketingRomana da Costa, Catia Virginia
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle