Browsing by Subject Advertising -- Case studies
Showing results 1 to 7 of 7
Issue Date | Title | Author(s) |
2022 | "Ads are chasing me!" : Applying the advertising value model and the theory of planned behaviour to retargeted advertisements | De Battista, Ivan; Curmi, Franco; Konietzny, Jirka |
2021 | Examining FoMO triggered by retargeted advertisements on young people | De Battista, Ivan; Curmi, Franco; Said, Emanuel |
2005 | The formation of a ‘high price - high quality’ inferential belief : a study among young buyers of mobile phones and notebooks | Tsao, Hsiu-Yuan; Pitt, Leyland F.; Caruana, Albert |
2001 | Gender differences in response to advertising : testing the equivalence of the Lastovicka Scale | Conchar, Margy P.; Caruana, Albert; Ewing, Michael T. |
2021 | Retargeted advertisements’ influential factors and fear of missing out on young peoples’ attitude | De Battista, Ivan; Curmi, Franco; Said, Emanuel |
2020 | Retargeted advertising and fear of missing out in young people : towards the development of a scale | De Battista, Ivan; Curmi, Franco; Said, Emanuel |
2005 | The state of theory in three premier advertising journals : a research note | Pitt, Leyland F.; Berthon, Pierre; Caruana, Albert; Berthon, Jean-Paul |