Browsing by Subject Brand choice

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Showing results 1 to 20 of 20
Issue DateTitleAuthor(s)
2016Analysing the impact of brand familiarity and brand attitude on purchase intention : a study among potential e-cabs usersZammit, Philippa
2023Brand experience in the ski industry brand : does environmental concern matter?Basberg, Bård; Oklevik, Ove; Kwiatkowski, Grzegorz
2014Brand personality : a study on self-congruenceGalea, Rebecca
2023The determinants of the decision making process for purchasing fashion products in the e-commerce industry in light of researchGrębowiec, Mariusz; Pietrzak, Piotr
2017The effect of attitude towards a print ad on intention : an analysis of gender representation for brand XSchembri, Sarah Elisa
2009The effect of brand personality and consumer preference on intention to buy : a study of the perfume marketGrech, Daniela (2009)
2019The effect of narrative believability on persuasiveness and purchase intention : an abstractCassar, Mario L.; Caruana, Albert; Konietzny, Jirka; Chohan, Raeesah
2006The effects of country-of-origin on Brand trust in the Maltese competitive environmentMercieca, Joseph (2006)
2019The effects of service quality and consumer-brand value congruity on hospitality brand loyaltyCamilleri, Mark Anthony; Rather, Raouf Ahmad; Kozak, Metin
2012Global meets local : French Connection MaltaSchembri, Tara (2012)
1997The impact of repeat purchase behaviour on expectation to purchase and willingness to recommendEwing, Michael; Caruana, Albert; Puth, Gustav; Ramaseshan, Balasubramanian
2015The influence of brand personality on consumer brand preference-
2021The influence of brand trust on consumer loyaltyRudzewicz, Adam; Strychalska-Rudzewicz, Anna
1998Nike 'Just Does It' : a benchmark of success for present and future sports companiesGrech, Xandru (1998)
2015Online purchase intention of tablets (PC) : role of social media and learning styleJha, Bidyanand; Balaji, K. V. A.
1997Past behavior : the best predictor of future behavior - or is it?Ewing, Michael T.; Ramaseshan, Balasubramanian; Caruana, Albert
2007Perceived brand personality and consumer's attitude toward the brand : the relationship within the Maltese contextKočnerová, Karolína (2007)
2021The relationship between consumers‘ characteristics and the expectations towards a brand‘s valueRzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn
2008Silver medal winners effects : implications for positioningCaruana, Albert
1996-02What’s in a name?Caruana, Albert