Browsing by Subject Brand choice
Showing results 1 to 20 of 20
Issue Date | Title | Author(s) |
2016 | Analysing the impact of brand familiarity and brand attitude on purchase intention : a study among potential e-cabs users | Zammit, Philippa |
2023 | Brand experience in the ski industry brand : does environmental concern matter? | Basberg, Bård; Oklevik, Ove; Kwiatkowski, Grzegorz |
2014 | Brand personality : a study on self-congruence | Galea, Rebecca |
2023 | The determinants of the decision making process for purchasing fashion products in the e-commerce industry in light of research | Grębowiec, Mariusz; Pietrzak, Piotr |
2017 | The effect of attitude towards a print ad on intention : an analysis of gender representation for brand X | Schembri, Sarah Elisa |
2009 | The effect of brand personality and consumer preference on intention to buy : a study of the perfume market | Grech, Daniela (2009) |
2019 | The effect of narrative believability on persuasiveness and purchase intention : an abstract | Cassar, Mario L.; Caruana, Albert; Konietzny, Jirka; Chohan, Raeesah |
2006 | The effects of country-of-origin on Brand trust in the Maltese competitive environment | Mercieca, Joseph (2006) |
2019 | The effects of service quality and consumer-brand value congruity on hospitality brand loyalty | Camilleri, Mark Anthony; Rather, Raouf Ahmad; Kozak, Metin |
2012 | Global meets local : French Connection Malta | Schembri, Tara (2012) |
1997 | The impact of repeat purchase behaviour on expectation to purchase and willingness to recommend | Ewing, Michael; Caruana, Albert; Puth, Gustav; Ramaseshan, Balasubramanian |
2015 | The influence of brand personality on consumer brand preference | - |
2021 | The influence of brand trust on consumer loyalty | Rudzewicz, Adam; Strychalska-Rudzewicz, Anna |
1998 | Nike 'Just Does It' : a benchmark of success for present and future sports companies | Grech, Xandru (1998) |
2015 | Online purchase intention of tablets (PC) : role of social media and learning style | Jha, Bidyanand; Balaji, K. V. A. |
1997 | Past behavior : the best predictor of future behavior - or is it? | Ewing, Michael T.; Ramaseshan, Balasubramanian; Caruana, Albert |
2007 | Perceived brand personality and consumer's attitude toward the brand : the relationship within the Maltese context | Kočnerová, Karolína (2007) |
2021 | The relationship between consumers‘ characteristics and the expectations towards a brand‘s value | Rzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn |
2008 | Silver medal winners effects : implications for positioning | Caruana, Albert |
1996-02 | What’s in a name? | Caruana, Albert |