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Issue Date	Title	Author(s)
2014	AIESEC's brand equity at the University of Malta : with a focus of brand awareness and a sub focus on brand image	Al-Attar, Maysoon
2014	AIESEC’s brand equity at the University of Malta with a focus of brand awareness and a sub focus on brand image	Al-Attar, Maysoon
2012	Analysing the destination image of Gozo from the stakeholders' perspective	Bigeni, Maria
2013	Analysing the relationship between innovation and destination branding : Malta and Singapore : a case study	Micallef, Josianne (2013)
2016	An analysis of the perception of design elements in the visual identity of fashion high-street brands versus luxury fashion brands	Gauci, Tiziana
2010	Architecture and mass-media : understanding the role of architecture as part of brand communication	Mangion, Francois (2010)
2016	Assessing creativity in print advertising campaigns : the case of ‘Diesel’, ‘French Connection’, and ‘United Colours of Benetton’	Spiteri, Stacey
2013	Behind-the-scenes : a study on the effect of behind-the-scenes videos of print campaigns on brand personality	Tabone, Raissa (2013)
2014	Brand and branding	Sammut-Bonnici, Tanya
2007	Brand loyalty and consumer involvement relationship : the relationship between brand loyalty and consumer involvement and the moderating role of brand personality	Ellul, Cynthia Ann (2007)
1994-11	The brand manager system	Caruana, Albert
2006	Brand personality : a basis for positioning	Caruana, Albert
2015	Brand switching & retail mix in the local retail sector	Seychell, Etienne Michel
2007	Branding and diversity : the role of brand personality in positioning business schools	Caruana, Albert; Pitt, Leyland; Berthon, Pierre; Berthon, Jean-Paul
2020	Branding as an essential element in the creation process of the image of the brand in national tourism destinations	Marczak, Mirosław; Borzyszkowski, Jacek
2018	Brands and branding	Baldacchino, Godfrey; Khamis, Susie
2024	Building AI driven marketing capabilities : understand customer needs and deliver value through AI	Zaidi, Neha; Maurya, Mohit; Grima, Simon; Tyagi, Pallavi
2014	Building brand distinction and marketing orientation in the marine commercial craft sector	Cilia La Corte, Carissa
2011	“Carolina Herrera” internationalization strategy : democratic luxury or maximum exclusiveness?	Porral, Cristina Calvo; Dopico, Domingo Calvo
2016	Combine through design unifying a brand’s online and offline worlds	Schembri, Andrew

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