Browsing by Subject Branding (Marketing)

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Issue DateTitleAuthor(s)
2014AIESEC's brand equity at the University of Malta : with a focus of brand awareness and a sub focus on brand imageAl-Attar, Maysoon
2014AIESEC’s brand equity at the University of Malta with a focus of brand awareness and a sub focus on brand imageAl-Attar, Maysoon
2012Analysing the destination image of Gozo from the stakeholders' perspectiveBigeni, Maria
2016An analysis of the perception of design elements in the visual identity of fashion high-street brands versus luxury fashion brandsGauci, Tiziana
2016Assessing creativity in print advertising campaigns : the case of ‘Diesel’, ‘French Connection’, and ‘United Colours of Benetton’Spiteri, Stacey
2014Brand and brandingSammut-Bonnici, Tanya
2015Brand switching & retail mix in the local retail sectorSeychell, Etienne Michel
2020Branding as an essential element in the creation process of the image of the brand in national tourism destinationsMarczak, Mirosław; Borzyszkowski, Jacek
2018Brands and brandingBaldacchino, Godfrey; Khamis, Susie
2014Building brand distinction and marketing orientation in the marine commercial craft sectorCilia La Corte, Carissa
2011“Carolina Herrera” internationalization strategy : democratic luxury or maximum exclusiveness?Porral, Cristina Calvo; Dopico, Domingo Calvo
2016Combine through design unifying a brand’s online and offline worldsSchembri, Andrew
2019-07-09The customers’ brand identification with luxury hotels : a social identity perspectiveCamilleri, Mark Anthony; Rather, Raouf Ahmad; Harrison, Tina; Brennan, Mary
2005Developing the Gozo tourism product - a strategic approachEbejer, John
2009Differentiation and silver medal winner effectsCaruana, Albert; Pitt, Leyland F.; Berthon, Pierre; Page, Michael
2015Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketingVigar-Ellis, Debbie; Pitt, Leyland F.; Caruana, Albert
2015The effect of salesmanship on influencing customer perceptionsMangion, Miguel
2017The effects of brand image on online perceived quality, online brand personality and purchase intentionSetiawan, Budi; Wiet Aryanto, Vincent Didiek; Andriyansah
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle
2019The effects of service quality and consumer-brand value congruity on hospitality brand loyaltyCamilleri, Mark Anthony; Rather, Raouf; Kozak, Metin