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Issue Date	Title	Author(s)
2015	Beverages distribution in Malta : an analysis from an economic and customer perspective : a case study	Mifsud, James
2014	Building customer retention through relationship marketing : a qualitative approach	Borg, Jonathan
2019	Contributing to value creation through gamification as engagement marketing	Grech, Elaine; Briguglio, Marie; Said, Emanuel
1997	Customer care and corporate reputation	Caruana, Albert
1995-10	Customer care, not all smiles	Caruana, Albert
2014	The customer journey : the development of marketing strategy and customer relationship management in the retail industry	Dimech, Angela
2013	A customer profile and customer experience of Maltese telecommunications websites : accessed via smartphone	Farrugia, Vanessa Maria
2010	Customer profitability analysis in a local five star hotel : a case study	Cuschieri, Cherise Doriette
2012	Customer profitability analysis within the banking sector	Cini, Jaclyn
2019	Customer trust through green corporate image, green marketing strategy and social responsibility : a case study	Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; Firmansyah, Dian Andi
2019	Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study	Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; Firmansyah, Dian Andi
2013	Data mining : a solution for customer relationship management (CRM) in retail businesses	Agius, Christa (2013)
2019	The effect of automated service interactions on customer value – a review and research agenda	Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2018	Evaluating deep learning and machine learning techniques to predict customer churn within a local retail industry	Sant Fournier, Nicole
2015	Exploring aspects of service in the Maltese hospitality industry : focusing on the personal interaction between frontline staff and customers	Brincat, Herbert
2019	Gamification as an engagement marketing strategy	Grech, E. M.; Said, Emanuel; Briguglio, M.
2019	The influence of brand effect on slogan‘s memorability	Duarte Silveira, Paulo; Bogas, Paulo
2018	Message framing and source credibility in product advertisements with high consumer involvement	Soliha, Euis; Widyasari, Suzy
2011	Mobile commerce : an insight into the consumer experience	Hili, Kurt
2015	The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategies	Scicluna, Ryan

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