Browsing by Subject Customer relations

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Issue DateTitleAuthor(s)
2015Beverages distribution in Malta : an analysis from an economic and customer perspective : a case studyMifsud, James
2014Building customer retention through relationship marketing : a qualitative approachBorg, Jonathan
2019Contributing to value creation through gamification as engagement marketingGrech, Elaine; Briguglio, Marie; Said, Emanuel
1997Customer care and corporate reputationCaruana, Albert
1995-10Customer care, not all smilesCaruana, Albert
2014The customer journey : the development of marketing strategy and customer relationship management in the retail industryDimech, Angela
2013A customer profile and customer experience of Maltese telecommunications websites : accessed via smartphoneFarrugia, Vanessa Maria
2010Customer profitability analysis in a local five star hotel : a case studyCuschieri, Cherise Doriette
2012Customer profitability analysis within the banking sectorCini, Jaclyn
2019Customer trust through green corporate image, green marketing strategy and social responsibility : a case studyWidyastuti, Sri; Said, Muhammad; Siswono, Safitri; Firmansyah, Dian Andi
2019Customer trust through green corporate image, green marketing strategy, and social responsibility : a case studyWidyastuti, Sri; Said, Muhammad; Siswono, Safitri; Firmansyah, Dian Andi
2013Data mining : a solution for customer relationship management (CRM) in retail businessesAgius, Christa (2013)
2019The effect of automated service interactions on customer value – a review and research agendaCastillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2018Evaluating deep learning and machine learning techniques to predict customer churn within a local retail industrySant Fournier, Nicole
2015Exploring aspects of service in the Maltese hospitality industry : focusing on the personal interaction between frontline staff and customersBrincat, Herbert
2019Gamification as an engagement marketing strategyGrech, E. M.; Said, Emanuel; Briguglio, M.
2019The influence of brand effect on slogan‘s memorabilityDuarte Silveira, Paulo; Bogas, Paulo
2018Message framing and source credibility in product advertisements with high consumer involvementSoliha, Euis; Widyasari, Suzy
2011Mobile commerce : an insight into the consumer experienceHili, Kurt
2015The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategiesScicluna, Ryan