Browsing by Subject Fashion merchandising
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2016 | An analysis of the perception of design elements in the visual identity of fashion high-street brands versus luxury fashion brands | Gauci, Tiziana |
| 2013 | Behind-the-scenes : a study on the effect of behind-the-scenes videos of print campaigns on brand personality | Tabone, Raissa (2013) |
| 2016 | Evaluating the effects of typography and colour on brand personality and consumer perception in the fashion/clothing industry with a specific focus on ‘logotypes’ | Bezzina, Andrea Carol |
| 2017 | From Freud to Kendall Jenner : how luxury brands have adopted the rhetoric of dreams to entice young, new consumers without alienating loyal consumers | Sciberras, Karl |
| 2016 | The impact of digital advertising on consumer buying behaviour in the local fashion industry | Gatt, Kelly |
| 2012 | The motivation behind purchasing luxury fashion brands | Papps, Cheryl |
| 2021 | Multi-sided digital platforms’ application in SMEs’ fashion brands internet-enabled international marketing | Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna |
| 2022 | Nudging sustainable fashion : how behavioural economics influence consumers pro-environmental clothing shopping online | Girgis, Ibraam (2022) |
| 2002 | The Oscars as a fashion event | Micallef, Claire (2002) |
| 2016 | The rise of videography in fashion : an analysis to determine how effective they are as a marketing tool | Vella, Nicole |
| 2010 | Rites of beauty : are you in vogue ? A content analysis of the beauty myth in Vogue magazines | Muscat, Francette (2010) |
