Browsing by Subject Internet marketing

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Issue DateTitleAuthor(s)
2014The adoption of digital marketing by Maltese micro businessesGrech, Noel
2016Adoption of Facebook, Twitter and Instagram social media platforms by Maltese enterprisesBond, Wayne
2013Analysis of the role of social media marketing and communication in the online gambling marketBehmann, Markus
2004Antecedents of online shopping intent in MaltaGauci, Michelle (2004)
2013The application of online marketing techniques and e-commerce within the insurance industry : a study from the perspective of Maltese insurance companies and insurance brokersPisani, Ritienne
2018Comparative study focusing on digital marketing : World Cup 2014 vs World Cup 2018Ellul Bonici, Stephen
1999Corporate reputation, service quality and attitude toward price : the case of an energy utilityCaruana, Albert; Said, Emanuel; Williams, Laura; Krentler, Kathleen
2015Digital marketing : a study on Facebook usage by automotive brandsFarrugia, Meridith
2020Digital marketing communication strategies : the case of Indonesian news‘ portalsAisyah Dwityas, Nindyta; Mulyana, Ahmad; Hesti, Sri; Briandana, Rizki; Mungi Kurniasari, Putrianti
2012Effectiveness of viral marketing in the film industryBezzina, Mark
2013The effectivness of e-mail marketing : an empirical research on the behavior of e-mail recipientsGrima, Sharon (2013)
2014The effects of guerrilla marketing on brand awarenessMifsud, Michelle
2011Effects of Web experience on consumer choiceGrech, Stephen (2011)
2019An experimental study on social media advertising for charityTsadiras, Athanasios; Nerantzidou, Marina
2020Exploring the online users’ attitudes towards digital marketing in the hospitality industryFarrugia, Janica
2014Factor analysis of online clothes fashion purchase on social media InstagramSatriana, Riana; Rachmawati, Indira; Alfanur, Farah
2016The factors that motivate consumers to engage in e-WOM through online consumer reviews in the accommodation sectorTanti, Kylie
2018Finding the right strategy within the online gaming industry to stay competitiveDebattista, Matthew
2020FOMO marketing : a case study of Ryanair’s digital marketing strategySultana, Jamie (2020)
2010How corporate reputation, quality, and value influence online loyaltyCaruana, Albert; Ewing, Michael T.