Browsing by Subject Market segmentation -- Malta

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Issue DateTitleAuthor(s)
2016An analysis of food festivals as a tool for promoting food tourism in MaltaMifsud, Lisa
2011Applying the marketing mix to segmentation strategies in a five star hospitality industryFenech, Lisa (2011)
2020The brand perception of the Maltese islands as a scuba diving locationSilvio, Hannah (2020)
2023A case study of a local business company operating in the building materials industry to develop a business growth strategySchembri, Isabella (2023)
2004The cohort concept : prospects for market segmentation in MaltaXuereb, Natalino (2004)
2017Contextualising fulfilment in faith-based tourism to Malta within the pilgrim-tourist dichotomyMunro, Dane
2021An exploration of form in a print publication : the value of design and form in niche consumer market magazinesCaruana, Benjamin (2021)
2016Exploring the growth of couchsurfing as a new niche marketSacco, Alana
2017Exploring the potential of a new niche market of fishing tourism in MaltaCamilleri, Daniel-Paul
2020Exploring the potential of the Maltese islands as a destination for Christian youth festivalsGaldes, Rachel (2020)
2017Factors leading to the increasing trend in wedding tourism in MaltaMarmara`, Stacey
2016The feasibility of sports tourism in Malta with reference to the sport of tennisFenech, Francesca
2019Gastronomic tourism in Malta : in what manner does food develop a tourist experience?Borg, Clivert
2020How the tourism sector in Malta is catering for the growing number of Chinese and Japanese touristsCassar, Mathea (2020)
2011Identifying existing and potential markets for locally grown aromatic fresh herbs : an added income for local farmersAttard, Antoine (2011)
1988Is there a place for improvements in the sphere of marketing in tourism in Malta?Cuschieri, Claude Gerard (1988)
1987Malta's cultural and historical heritage : an analysis of its impact on tourismGauci, Marie Louise (1987)
2003Market segmentation in Malta : the extent of the practical application of the theory of market segmentation in the retail market for clothes in MaltaPecorella, Katrina (2003)
1994Marketing Malta as a destination for senior touristsDimech, Suzanne Therese (1994)
2016Medical tourism : a new economic nicheCauchi, Robert