Browsing by Subject Marketing

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Issue DateTitleAuthor(s)
2005Affiliate marketing : the interaction among corporate reputation, trust and commitmentPenza, Gordon (2005)
2017Airline schedules planning and route developmentCamilleri, Mark Anthony
2014BenchmarkingSammut-Bonnici, Tanya
2011[Book review] Say everything : how blogging began, what it’s becoming, and why it matters, Scott Rosenberg (2009)Grech, Alex
2014Brand and brandingSammut-Bonnici, Tanya
1994Brand loyalty in the tea marketZammit, Moira (1994)
1994-11The brand manager systemCaruana, Albert
2015-06-04The business case for corporate social responsibilityCamilleri, Mark Anthony; Menzel Baker, Stacey; Mason, Marlys
2014Case studySammut-Bonnici, Tanya; McGee, John
2014Cognitive mapSammut-Bonnici, Tanya; McGee, John
2014Competitive strategySammut-Bonnici, Tanya; McGee, John
2014Complementary productsAvgeropoulos, Stephanos; Sammut-Bonnici, Tanya; McGee, John
2014Complex adaptive systemsSammut-Bonnici, Tanya
2014Complexity theorySammut-Bonnici, Tanya
2023Consumer perceptions of sustainable products : a systematic literature reviewCamilleri, Mark Anthony; Cricelli, Livio; Mauriello, Roberto; Strazzullo, Serena
2019Contributing to value creation through gamification as engagement marketingGrech, Elaine Marie; Briguglio, Marie; Said, Emanuel
2014Cooperative strategiesAngwin, Duncan; Sammut-Bonnici, Tanya
2014CoopetitionSammut-Bonnici, Tanya
2005Corporate reputation : an attitudinal conceptualizationCaruana, Albert; Cohen, Charlene; Krentler, Kathleen A.
2005Corporate reputation : innovation and service quality in the Maltese financial services industryBriffa, Malcolm (2005)