Browsing by Subject Marketing

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Issue DateTitleAuthor(s)
2017Airline schedules planning and route developmentCamilleri, Mark Anthony
2014BenchmarkingSammut-Bonnici, Tanya
2014Brand and brandingSammut-Bonnici, Tanya
2015-06-04The business case for corporate social responsibilityCamilleri, Mark Anthony; Menzel Baker, Stacey; Mason, Marlys
2014Case studySammut-Bonnici, Tanya; McGee, John
2014Cognitive mapSammut-Bonnici, Tanya; McGee, John
2014Competitive strategySammut-Bonnici, Tanya; McGee, John
2014Complementary productsAvgeropoulos, Stephanos; Sammut-Bonnici, Tanya; McGee, John
2014Complex adaptive systemsSammut-Bonnici, Tanya
2014Complexity theorySammut-Bonnici, Tanya
2014Cooperative strategiesAngwin, Duncan; Sammut-Bonnici, Tanya
2014CoopetitionSammut-Bonnici, Tanya
2014Corporate venturingSammut-Bonnici, Tanya
2014Critical massSammut-Bonnici, Tanya; McGee, John
2014Does materialism influence dog-owner relationship? : a study among Maltese dog-owners and their relationship with their canine companionSpiteri, Joe
2018The effectiveness of marketing campaigns in the online gambling industryPsaila Soler, Sharon
2012The effectiveness of trade fairsZammit Micallef, Maria
2015The effects of social media analytics on different businessesMassa, Jessica
2011Estimating the cost of equity applicable in the Maltese context : an analysisMizzi, Ryan
1999Excellence-market orientation link : some consequences for service firmsCaruana, Albert; Pitt, Leyland F.; Berthon, Pierre