Browsing by Subject Marketing -- Malta

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Issue DateTitleAuthor(s)
2002An analysis of the perceptions of dance schools obtained through various channels of communicationFalzon, Amanda C. (2002)
1996Are Maltese firms market oriented, and does it matter?Caruana, Albert; Ferry, Moira
2004British tourists' perceived destination image of Malta as projected through promotional photographsSantucci, Eric J. (2004)
2011Celebrity endorsementFarrugia, Diane (2011)
2004The cohort concept : prospects for market segmentation in MaltaXuereb, Natalino (2004)
1995Community initiatives for the protection of consumer interests in the field of marketing practicesVassallo, Sandra
2020A comparative analysis of traditional versus digital media consumption behavioursGatt, Maria
2017A comparative analysis of visitor preference between “boutique” hotels and five-star luxury hotels in MaltaAmato, James
2004The concept of CSR in Malta : case studies of five Maltese companiesEllul, Therese (2004)
2010The contribution of a logo to the visibility of a company, with particular reference to Maltese companiesVella, Paul Andrew (2010)
2020Creating an appealing audiovisual advert through the art of stop motion animationKaehler, Lisa Marie
2016Creativity and Innovation in the creative business services in MaltaDemicoli, David
2004Cruise liner passengers in Malta : an assessment of their disconfirmation, satisfaction and intentionCaruana Dingli, Isabelle (2004)
1997A diploma in marketing : curriculum perspectivesSciberras, George A. (1997)
2020The disruption of emerging technologies in the marketing sectorMuscat, Timothy
2017The effectiveness of local television advertising in terms of message strategy & executional frameworksSpiteri Gonzi, Matthew
2016The era of the digital society : is there still scope for traditional marketing?Micallef, George
2004Evaluating public relations programmes : two case studiesFabri, Angela (2004)
2001Evaluating the effectiveness of a promotion campaign : a study of Bank of Valletta's BOV Club campaignSchembri, Roberto (2001)
2021The evolution of marketing by means of disruptive technologies : an analysisBonanno, Martina (2021)