Browsing by Subject Marketing -- Management

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Issue DateTitleAuthor(s)
1995-12Advertising : the right to chooseCaruana, Albert
2012Air route development scheme for Malta : lessons learntCaruana Nicola
2017An alternative conceptualization of the self-reference criterion : an abstractMills, Adam; Caruana, Albert; Robson, Karen; Pitt, Leyland
1996An assessment of the dimensions and the stability of items in the markor scaleCaruana, Albert; Pitt, Leyland F.; Money, Arthur H.
2006Between marketing and creativity tools, which are the most suitable for Maltese SME?Micallef, Joseph (2006)
2006Brand personality : a basis for positioningCaruana, Albert
1996Changes in the marketing discipline : the challenges aheadCaruana, Albert
1995-03Communicating through the service environmentCaruana, Albert
2018Comparative analysis of marketing techniques in the Republic of Kazakhstan and UkraineDuisebayeva, A.
1995-05Considerations on marketing researchCaruana, Albert
2016Consumer psychology : innovative minimalist marketingBileci, Antonio
2008Cost and financial benefits of product promotion : a case studyCamilleri, Jessica (2008)
1994Creating market orientation in local companiesCaruana, Albert
2015Creative advertising as a method for increasing the organisational competitive advantage in the sphere of online gamingVoytovich, Roman (2015)
2007The current models of market orientationTomaskova, Eva
2023Developing the driver-employer relationship in terms of internal public relations activitiesWoźniakowski, Mariusz; Piotrowska-Piątek, Agnieszka; Krasa, Wiktor
1995-01Effect of service characteristics on marketingCaruana, Albert
2018The effect of service quality and marketing mix strategy towards local sustainable economic growthSrinita
2002-03Error : what error?Caruana, Albert
1995Evaluation and the search for course improvement : a nine step approachGauci, Saviour; Caruana, Albert