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Issue Date	Title	Author(s)
2020	Applied communication methods of relationship marketing for adapting the business to the crisis environment	Baba, Cristina - Andrada; Nastase-Anysz, Raluca
2014	Building customer retention through relationship marketing : a qualitative approach	Borg, Jonathan
2014	Can relationship marketing be used as a tool of value creation? : an analysis on the local airline sector	Abela, Robert
1996	Changes in the marketing discipline : the challenges ahead	Caruana, Albert
2015	Company perceptions on CRM adoption	Micallef, Miriana
2015	The concept of value within the corporate insurance market : an analysis of the 5-star hotel industry in Malta	Gatt, Terence
2007	The current models of market orientation	Tomaskova, Eva
2015	Customer churn and profitability prediction : developing potential retention strategies for an insurance company	Cassar, David
2012	Customer's choice criteria between competitors within the financial services industry	Zammit, Jeanette
2023	Developing the driver-employer relationship in terms of internal public relations activities	Woźniakowski, Mariusz; Piotrowska-Piątek, Agnieszka; Krasa, Wiktor
2018	The economic impact of relationship bonding tactics : a research agenda	Halim, Rizal Edy
2022	Influencer marketing as a method of solving the crisis of trust in digital content marketing	Sołoducha, Krzysztof
2019	Innovative opportunities and reserves of contemporary marketing communication	Prikhodko, K. S.; Danilevskaya, E. N.; Savina, K. S.; Shupenko, R. E.
2004	Loyalty and e-loyalty	Caruana, Albert
2023	Managing the relationship of the organization through traditional correspondence : analysis of personalized envelopes	Klimek, Julia Anna; Kokiel, Andrzej; Sobczak, Anna; Rogozińska–Mitrut, Joanna Barbara
2012	Product versus customer orientation in theatre marketing in Malta : an analysis of the current situation and recommendations for future action	Aquilina, Tania
2014	Profiling marketing concepts adopted and resources influencing local suppliers’ perception of business-customer exchange relations	Bonnici, David
1995-02	Public relations : the Cinderella of marketing	Caruana, Albert
2020	Public sector intervention in a period of crisis : study based on applied relationship marketing principles	Baba, Andrada; Nastase-Anysz, Raluca
2014	Relationship marketing : a focus on online strategies and electronic customer relationship management systems within the local banking industry	Zammit, Dawn

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