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Browsing by Subject Social media -- Influence

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Issue Date	Title	Author(s)
2020	Analysing the social media influencers’ impact on Maltese online users’ purchase behaviour	Aquilina, Sarah Anne
2022	A cross‐sectional study exploring the Covid‐19 vaccination landscape in Malta through social media : an insight into experiences, attitudes, and perspectives	Cuschieri, Sarah; Grech, Stephan; Grech, Victor E.
2021	The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement in Instagram	Marques, Inês Rios; Casais, Beatriz; Camilleri, Mark Anthony
2020	The effects of celebrity endorsement and influencer marketing : a study among University of Malta students	Bonello, Lloyd John Philip
2020	The effects of celebrity endorsements on consumer buyer behaviour	Galea, Miguel
2021	Effects of social media influencers on consumer buying behaviour	Russo, Mark (2021)
2020	The efficacy of influencers in marketing strategy : the case of Maltese businesses	Galea, Rachel (2020)
2023	Financial performance of print media in advent of social media : a case of the Manica Post	Wadesango, Newman; Nyandoro, Alice; Sitsha, Lovemore
2021	Financial sentiment on Twitter's community and it's connection to Polish stock market movements in context of behavior modelling	Probierz, Eryka; Gałuszka, Adam; Klimczak, Katarzyna; Jędrasiak, Karol; Wiśniewski, Tomasz; Dzida, Tomasz
2022	How advertising and social media content impacts body positivity, issues of equality, diversity and self-acceptance in women : a qualitative study	Farrugia, Francesca Maria (2022)
2022	How civil wars start : and how to stop them [Book review]	Kosciejew, Marc
2020	The impact of social media influencers on purchase behaviours	Galea, Skylie
2021	The impact of social media influencers on student’s travel destination choice : a comparative study between the University of Malta and Canterbury Christ Church University students	Simpson, Michela (2021)
2023-12	In defence of click activism	Didi, Puti Alfath
2022	An in-depth analysis of the implications of social media usage on retail investors	Borg, Darren (2022)
2022	Influencer marketing as a method of solving the crisis of trust in digital content marketing	Sołoducha, Krzysztof
2020	Instagram : the travelogue for generation z’s travellers : a closer look at the impact that influencers and content creators leave through their generated content	Caruana, Jordan (2020)
2020	Instagram influencers : how a following can affect purchase intention	Stroud, Livia Constance (2020)
2020	Local Maltese influencers on Instagram : becoming and maintaining the influence	Ellul, Alexia
2021	Media bias exposure and the incidence of COVID-19 in the USA	Spiteri, Jonathan V.

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