Browsing by Subject Tourism -- Marketing

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Issue DateTitleAuthor(s)
2020Accessibility of websites of the European national tourism boardsRubáček, Filip; Jindřichovská, Irena; Horváthová, Zuzana; Abrhám, Josef
2012Analysing the destination image of Gozo from the stakeholders' perspectiveBigeni, Maria
2013Analysing the relationship between innovation and destination branding : Malta and Singapore : a case studyMicallef, Josianne (2013)
2012An analysis of marketing communication strategy used in promoting Gozo as a distinct destination from MaltaGatt, Michael (2012)
2022An analysis of tourism imagery promoting Malta’s cultural heritageGalea Testaferrata, Nicholas (2022)
2018ASEAN tourism destination : a strategic planNugroho, Arisetyanto; Sihite, Janfry
2012Attracting the Asian visitors to Malta : focus on Chinese marketBrehova, Aleksandra
2020Branding as an essential element in the creation process of the image of the brand in national tourism destinationsMarczak, Mirosław; Borzyszkowski, Jacek
2018Branding Malta through social mediaBaldacchino, Naomi
2004British tourists' perceived destination image of Malta as projected through promotional photographsSantucci, Eric J. (2004)
2001Carrying capacity assessment for tourism in the Maltese IslandsMangion, Marie-Louise
2005Cluster analysis as an exploratory tool in tourism researchLombardi, Angela (2005)
2012Community involvement and interaction with relation to heritage sites : relationship between small heritage sites and the Cospicua communityFarrugia, Corinne (2012)
2014A comparative study of five star hotel accommodation in Corsica and the Islands of MaltaSultana, Julie Marie
2021Creation and promotion of branded tourism products : analysis of selected issuesSzostak, Daniel
2021The creative economy and sustainable tourism development – with a special focus on MaltaAvellino, Marie; Cassar, George
2012Demand generators in the German outbound travel market : a lesson for MaltaHilsentiz, Maike Karin
2013Determining the optimal distribution mix for hotelsHartikainen, Arvo
2005Developing the Gozo tourism product - a strategic approachEbejer, John
2019The effects of service quality and consumer-brand value congruity on hospitality brand loyaltyCamilleri, Mark Anthony; Rather, Raouf Ahmad; Kozak, Metin