Browsing by Subject Tourism -- Marketing

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Issue DateTitleAuthor(s)
2020Accessibility of websites of the European national tourism boardsRubáček, Filip; Jindřichovská, Irena; Horváthová, Zuzana; Abrhám, Josef
2012Analysing the destination image of Gozo from the stakeholders' perspectiveBigeni, Maria
2012An analysis of marketing communication strategy used in promoting Gozo as a distinct destination from MaltaGatt, Michael (2012)
2018ASEAN tourism destination : a strategic planNugroho, Arisetyanto; Sihite, Janfry
2012Attracting the Asian visitors to Malta : focus on Chinese marketBrehova, Aleksandra
2020Branding as an essential element in the creation process of the image of the brand in national tourism destinationsMarczak, Mirosław; Borzyszkowski, Jacek
2018Branding Malta through social mediaBaldacchino, Naomi
2004British tourists' perceived destination image of Malta as projected through promotional photographsSantucci, Eric J. (2004)
2012Community involvement and interaction with relation to heritage sites : relationship between small heritage sites and the Cospicua communityFarrugia, Corinne (2012)
2014A comparative study of five star hotel accommodation in Corsica and the Islands of MaltaSultana, Julie Marie
2012Demand generators in the German outbound travel market : a lesson for MaltaHilsentiz, Maike Karin
2013Determining the optimal distribution mix for hotelsHartikainen, Arvo
2005Developing the Gozo tourism product - a strategic approachEbejer, John
2019The effects of service quality and consumer-brand value congruity on hospitality brand loyaltyCamilleri, Mark Anthony; Rather, Raouf Ahmad; Kozak, Metin
2019Estimating the economic impact of tourism in the North of Jordan through the I-O approachAbuamoud, Ismaiel; Ibrahim, Amal; Hijawi, Lubna
2012Evaluation of marketing strategies for low season tourism in GozoDebono, Caroline
2020Examining the trip experience on competitive advantage creation in tourismRahmiati, Filda; Othman, Norfaridatul Akmaliah; Hayati Tahir, Md Nor
2018Functioning of tourist recreational special economic zones as institutional tools to include tourist clusters in the world economyBagiryan, V. A.; Basenko, A. M.; Kudiniva, G. N.; Surzhikov, Mikhail Andreevich
2014Gender roles when marketing tourism in Malta : an analysis of tourism magazine promotion on a 50 year periodStubbings, Mireille
2013The Gozo Citadel area : it's attraction for touristsSultana, Lucienne