https://www.um.edu.mt/library/oar/handle/123456789/11482 2026-04-19T15:18:38Z 2026-04-19T15:18:38Z https://www.um.edu.mt/library/oar/handle/123456789/100529 2022-08-12T07:40:50Z 2013-01-01T00:00:00Z

Title: The media and the election campaign in Malta : a change in three decades Abstract: The election campaign of 2013 presented a number of challenges. The Nationalist Party on one hand defended its past history while the Labour Party presented the image of a new beginning. Both parties relied on traditional media to spread the message. However, in different ways both parties resorted to social media for reaching out to their publics. Because of its history, the Nationalist Party is attached to the 80s while the Labour Party was determined not to let history be a significant part of the campaign. The first part of the study will discuss the role played by the Nationalist Party, one of the main protagonists in this turbulent period, to re-define and re-establish the notion of freedom of expression within the local legal framework. In all probability, this period offers the most turbulent era in the history of the Nationalist Party and what can be seen as a breakthrough in the local development of our understanding of freedom of expression. In subsequent years these events established themselves as a recurring election theme. But not in the 2013 election campaign! This was a different message to a different public. [...] Description: DIP.JOURNALISM

2013-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/97469 2022-06-10T06:41:54Z 2013-01-01T00:00:00Z

Title: Setting up a special library with limited resources : a case-study of the Attorney General's office library Abstract: The Office of the Attorney General may well be traced back to the times of the Order of St. John. Throughout the years, various changes were made in regards to the responsibilities carried out by this office. Being the main legal advisor of the Government of Malta, this resulted in its wide ranging set of functions in all spheres of Law in Malta. Due to the nature of the work involved, lawyers often need to consult books and other information resources. However, even though one may find more than enough information to go by, there is no form or structure of a library. In view of this, my main aim is to create and set up a fully functional specialised law library, using a library management system which will enable one to keep bibliographic records of what items can already be found within the office premises, if possible replace any lost publications, and keep record of the books' location. This essay will be a step-by-step narration at creating this library system, the obstacles that may arise, and how to best deal and overcome these difficulties with the available limited resources. Furthermore, due consideration will be given to the possible introduction of electronic resources being made available and shared amongst the legal staff. Description: DIP.L.I.S.

2013-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/82802 2021-10-27T09:00:08Z 2013-01-01T00:00:00Z

Title: Creativity in advertising messages : there to inspire : the implications of creative messages in TV advertising Abstract: This research provides an insight to the practicality of creative advertisement. First, the importance of creativity with a purpose in advertising was defined. Then, the different implications of creative elements, techniques, and theories concerned with effective advertising were also discussed through key researchers such as Tarence A. Shimp, Leon G. Schiffman, and Leslie Lazar Kanuk, as well as authors like Andy Green and Simon Sinek amongst others. Out of the creative implications discussed, an ad copy, undertaking an Emotional Creative Style, has been developed as a typical proposal for a brand (Malta National Aquarium) in a prefinished form. An empirical quantitative research was undertaken to assess the commercial's effectiveness from the perspective of the different emotional elements used, out of which attractiveness, emotional response, and meaningfulness ranked the highest, whereas confusion and alienation ranked the lowest. These findings suggest that the creative techniques used to develop the commercial, contributed to an effective communication among viewers. Description: B.COMMS.(HONS)

2013-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/82798 2021-10-27T08:58:19Z 2013-01-01T00:00:00Z

Title: Undressing the fashion Bible : a quantitative and diachronic analysis into how the representation of womanhood has changed across advertising in Vogue UK Abstract: This dissertation explores how the representation of womanhood changed across Vogue UK. A content analysis of adverts from five issues published in 2000 and a further five issues from 2010, was carried out. The chosen variables used for this quantitative study focus on photographic, graphic design and clothing principles. The relationship between most of the variables consisted of a binary opposition which highlighted details of female models' physique, postures, the look being conveyed and the type of attire being worn. A discussion of the acquired results was carried out in order to establish any recurring traits or differences in how female models have been represented. Interviews with professionals who are familiar with the chosen criteria were conducted. The information gathered was then put to good use when discussing the outcome of the quantitative analysis. The study also exposes the complexities of the fashion industry, its tendencies and the various methods used in this ruthless business. The reader's role as a media perceiver and fashion consumer was not excluded from the equation. Description: B.COMMS.(HONS)

2013-01-01T00:00:00Z