https://www.um.edu.mt/library/oar/handle/123456789/4609 2026-04-18T18:13:43Z 2026-04-18T18:13:43Z https://www.um.edu.mt/library/oar/handle/123456789/5316 2015-10-06T01:04:11Z 2011-01-01T00:00:00Z

Title: The regeneration of Qormi into a tourism destination : an analysis of the potential socio-economic impacts Abstract: Tourism in Malta has been advocated and exploited in various parts especially on the littoral were places such as Sliema, St. Julian's, Mellieħa, and St. Paul's Bay have become Mass Tourism Destinations. There has been however a lack of inclusion of other localities, which have the potential to serve as alternative tourist destinations. Such a locality is Qormi, which has innate potential to become a religious tourism destination, a sports tourism destination, and a gastronomic/agro tourism tourism destination. This potential has long been hidden. However it is understood that there can be a sustainable practice of the aforementioned. Tourism however can have diverse effects on the population and these can be of different natures. This study can conclude that the impacts of tourism in Qormi are generally positive. There seem to be no irritation expected by those met during the research process and economic benefits are deemed to beneficial. This study is to serve as a preliminary to new alternative tourism attractions and destinations around Malta, in a bid to diversify tourism options and improve the distribution of the benefits that tourism can offer. Description: B.A.(HONS)TOURISM

2011-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/5248 2018-03-28T08:51:35Z 2011-01-01T00:00:00Z

Title: Agritourism on the island of Gozo Abstract: The dissertation focuses on the current state of agritourism in Gozo. First, a brief description of Gozo is given and key definitions are explained in order to put the reader into perspective. The researcher than describes the methodology used to carry out this study. A detailed description of each agritourism site is given. Agritourism entrepreneurs were interviewed in order to offer an in-depth view of factors such as the aim of site, marketing techniques, employment and number of tourists visiting these sites. This thesis reveals the major challenges faced by entrepreneurs when investing in agritourism sites. Detailed investigations are carried out to identify whether these sites are receiving EU and government funding. Furthermore, government entities are also interviewed to see how agritourism sites in Gozo are being supported on a local and international basis. Agritourism in Gozo is still in its infancy and it has plenty of room for improvement. However, Gozo has the potential to develop this niche market into one of the major markets in the island. In this research, the author recommends the improvement of the education strategy, branding, transport, data collection and highlights the importance of policy making with regards to agritourism. Description: B.A.(HONS)TOURISM

2011-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/5247 2015-10-02T01:03:49Z 2011-01-01T00:00:00Z

Title: Mellieħa : how thirty years of tourism activity have shaped a rural village Abstract: This study takes a look at the locality of Mellieħa, a once rural village which has now become a 'European Destination of Excellence'. With the aid of ethnographic observation and personal in-depth interviews, this research looks at the relationship between the Melleħin and the tourists, with particular focus on the cultural and societal changes that have taken place within the community due to tourism and exposure to foreign customs; local perceptions on tourists and tourism; the economic impact of tourism on the once rural locality; and the possible impact that the constant presence of foreign visitors could have had on the mentality and traditional values of the resident community. The points examined in this paper are partly based on the issues raised in a similar study carried out by Annabel Back in 1966, entitled 'Negotiating the Tourist Gaze: The Example of Malta', which seeks to examine 'some of the ways in which the people of the Island of Malta responded to the ever-encroaching presence of tourism over the last twenty years' (Black 1966). The main purpose of this dissertation is to determine whether the issues and realities put forward in Black's study are still applicable in the present, now that Mellieħa has been a tourist resort for more than three decades. The outcome of this study shows that even though tourism activity in Mellieħa has altered the locality in more ways than one, the core of the Melleħin is still relatively intact and their perceptions of tourism are more positive than ever. The dissertation demonstrates that tourism has increased awareness amongst the Melleħin, of their locality's potential as a tourist destination. Results also reveal that it is necessary that the Melleħin continue to offer their visitors a worthwhile experience in the future. Tourism must not be taken for granted and the locals should be consulted more often and be constantly educated. This will ultimately produce better hosts and a more tourist-oriented community, which together make for a considerable competitive advantage. Throughout this study, Mellieħa is also referred to as 'the village', 'the town', or 'the locality'; whilst the people of the village are always referred to as 'the residents', 'the locals' or 'the Melleħin '. Description: B.A.(HONS)TOURISM

2011-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/5241 2018-03-28T13:06:26Z 2011-01-01T00:00:00Z

Title: Analysing how environmental responsabile business is implemented by independent and chain superior hotels : a Malta case study Abstract: Environmental Responsible Business is rapidly gaining recognition amongst organisations worldwide, and the hotel sector is not an exception. Due to its unique function, a hotel consumes a lot of resources and is constantly pressurised to act sensibly towards the environment. Green hotel development is becoming a necessity. Research shows that having an environmental policy in place, will not necessary affect revenue or win additional business but can be beneficial in portraying a positive image of the hotel. Through their actions hotels are taking the role of educators to employees, guests and society in general. The results of research imply that proper environment management (EM) can add to employees' job satisfaction. Environmental training programmes are fundamental to help employees understand the motive of new responsible operating procedures and to be more willing to fulfil them. Chain hotels are deemed to be in a better position to implement EM measures because they are part of a team network. They are challenged with targets to reach and are given the necessary support, training and expertise. On the other hand, independent hotels are more limited in such resources and they have to be more cost-effective so measures and investments have to be implemented gradually. Co-financing provided by the European Union and National funds enable hotels to invest in the latest 'green' technologies; in order to minimise the consumption of resources, to generate less waste, to dispose of waste responsibly, and to enable hotels to become more self-sufficient with regard to the use of water and electricity. The research emphasised that EM is not an effective marketing tool because customers are not highly influenced by the 'green' appeal of the hotel. The study shows that hoteliers adopt environmental responsible measures as a means to improve their financial performance by being more cost-effective and v consequently profits are boosted. The economic gain from eco-certification is minimal but the mainstream of the superior hotels that were investigated, are confident that they will be rewarded with the EU eco-label in the near future. Description: B.A.(HONS)TOURISM

2011-01-01T00:00:00Z