https://www.um.edu.mt/library/oar/handle/123456789/66037 2026-04-25T08:22:38Z https://www.um.edu.mt/library/oar/handle/123456789/145818 Title: Evaluating the impacts of commercial music events in Malta : a Maltese perspective Abstract: Throughout the decades, society has witnessed a rise in popularity of commercial music events. It has become a common occurrence for individuals sharing the same passion for a genre of music to amalgamate at a specific event. This study aims to analyse and delineate the impacts of such commercial music events. To do this, the researcher focused on three particular areas; social, economic and environmental. The approach taken was done by analysing the three areas separately before delving into specific sections. Furthermore, particular attention was given to the perspectives of the event organisers, the attendees and the local community. Data collection was done through primary and secondary research. The researcher utilised a qualitative approach as primary data collection. This was achieved through interviews and email communication. When choosing participants, careful attention was given to each person’s qualities in order for the researcher to gain an insight into the different perspectives on such events. Participants were chosen from different backgrounds. Individuals representing the tourism industry and the music event industry were consulted, as well as individuals who frequently attend music events and those who choose to avoid them. Furthermore, data was gathered through academic sources. Such sources proved essential to the research to gain insight into what has been academically written regarding the subject. The data collected was analysed through thematic analysis which enabled the researcher to classify the impacts recognized by the participants and the literature. From the research conducted, both positive and negative impacts have been brought to light, along with possible solutions. The benefits of music events are apparent and have a significant effect on people’s life. It is in the researcher’s opinion that music events should be organized, especially now that the Covid 19 restrictions seem to have eased. That said, the research has shown that negative impacts may be mitigated if the right measures are taken by the required individuals. Description: B.A. (Hons)(Melit.) 2022-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145817 Title: A comparison of push and pull factors generated by facilities and amenities in five-star hotels Abstract: Moving forward towards a post-Coronavirus era, one might notice how the tourism industry is expected to recover and return back to normal. Many 5-star hotels around the island are evaluating their facilities and amenities and how these can help in attracting guests towards their hotels rather than to their competitors. This paper attempts to analyse the importance of such push and pull factors in 5-star hotels from a management perspective and their importance in attracting travellers to the island and the hotel. This study aims to highlight different characteristics of 5-star hotels including their products and services and how these can help them stand out vis-à-vis their competition. The literature will cover different facilities and amenities such as restaurants, spa and wellness, event spaces, and how these appeal to guests when choosing a 5-star hotel. These were regarded as push factors that guests look into when selecting an accommodation for their trip. E-commerce is another important tool that customers look into, such as social media platforms and review websites which leave an effect on the decision-making process while choosing an accommodation. Location, pricing strategies and sustainability are also important characteristics which pull customers to choose a particular hotel over others. In order to achieve such results, the researcher opted for qualitative research, by conducting semi-structured interviews with different management representatives within 5-star hotels. The analysis of the results highlighted several themes generated by the push and pull factor theory, in order to gain a competitive advantage over others. Description: B.A. (Hons)(Melit.) 2022-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145757 Title: The good, the bad and the ugly : analysing the relationship between tourism and Malta’s property market in highly touristic areas Abstract: This study seeks to analyse the relationship between tourism and Malta’s property market through an analysis of four observations: i) the influence of tourism on property value from a rental and a sales point of view ii) the concept of residential tourism by focusing on special designated area projects iii) the emerging trends in relation to tourist accommodation and iv) the concept of sustainability in both industries. While providing a better insight into the relationship between the two industries, this study aims to develop an understanding for policy makers, to address several limitations currently present. To analyse the relationship between the two, existing literature was reviewed, and the four established observations were analysed. To ascertain a justified analysis, a qualitative research method was followed. Interviews with individuals who are considered as professionals within at least one of the industries were held to gather their opinions and arguments. The general findings on the established observations show that i) Tourism influences and contributes to a rise in property value from a rental and sales perspective. ii) Although the potential of residential tourism is recognised, the study suggests that Malta seems to be attracting foreign investors who buy property without usage, leaving it vacant until being re sold. iii) To attract European citizens and third country nationals in becoming residential tourists, Special Designated Area projects are being developed, offering several amenities and a holistic experience. On the other hand, the surrounding areas of these projects are in a poor state concluding that Malta is not living up to its potential. iv) The short-let market has been identified as one of the new emerging trends in relation to tourist accommodation. While it benefits a number of homeowners, it is considered as one of the main drivers leading to an inflation in property prices. v) Another identified tourist accommodation trend were boutique hotels. Being profitable is a challenge however, this trend instilled regeneration and improved the overall experience of certain areas including Valletta. vi) From a sustainability perspective, Malta must seriously consider the potential over-supply of tourist beds. vii) Pre-covid, the growth rate of tourism and Malta’s property market was not sustainable. Now that Malta is recovering from the pandemic, it is suggested that its strategy must be re-considered with the aim of having a realistic and a sustainable growth rate. Description: B.A. (Hons)(Melit.) 2022-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145756 Title: Analysing the needs of the tourists and locals in relation to the development of a mobile application for the Malta International Airport Abstract: This long essay sets out to understand whether there is the need for a mobile application as part of the Malta International Airport’s marketing strategy. The objective of the researcher was to identify the needs of tourists and locals, through the co-creation process, and analyse the impact of using a mobile application on an individuals’ airport experience. This was done since the Malta International Airport is always seeking opportunities to enhance customer satisfaction and experience, and the researcher believed that based on a literature review, such communication tool can be one way of enhancing the customers level of satisfaction. The data gathering tools used for this study were online and in-person surveys, through the use of a quantitative approach. These surveys were aimed at both foreign and local individuals to reach relevant and better results. The researcher used SPSS to analyse a total of 333 responses, of which 80% were Maltese and the remaining foreign nationalities, with most of the responses being collected online. Additionally, the researcher, allowed for responses in a semi-qualitative approach since it allowed the respondents to provide further answers which were not pre-determined in the survey. These were then analysed through thematic analysis. The results show that there is in fact a positive relationship between a mobile application and customer satisfaction, due to three main themes, including, easily accessible information, planning ahead - leading to reduced levels of stress, and a more personalised experience. Also, it was concluded that such communication tool would be welcomed by most airport visitors. Based on the customers’ needs, the main features to be included in the implementation of such app include, a virtual map of the airport, live flight updates, security waiting times, a live chat, and discounts or exclusive offers from shops available in the airport, amongst others. Description: B.A. (Hons)(Melit.) 2022-01-01T00:00:00Z