https://www.um.edu.mt/library/oar/handle/123456789/15250 Thu, 25 Jun 2026 09:31:09 GMT 2026-06-25T09:31:09Z https://www.um.edu.mt/library/oar/handle/123456789/16469 Title: The role of legacy media and new media as the communication channel between the Maltese politicians and Maltese citizens Abstract: This study identifies and discusses the uses and attitudes of legacy media and new media by Maltese politicians. Semi-structured interviews were conducted with ten Maltese politicians to explore this topic, which resulted in the in-depth analysis of the personal experience of each politician's use of the media. The interviewees where chosen from different parties, with varying experience in politics, and of different ages and gender so as to obtain a fair variety of subjects. The main points concluded are that, (1) all media is necessary for a politician's political communication, Facebook is the most frequently used media by Maltese politicians and citizens, (2) social media allows for two-way communication between politicians and people, thus aiding political communication between the two bodies, (3) a politician's political media activity may affect their profession and vice versa, (4) however, face-to-face communication is still preferred by Maltese people, who expect to be in close contact with their politicians, possibly due to the single transferable voting system in Malta. Description: B.COMMS.(HONS) Fri, 01 Jan 2016 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/16469 2016-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/16364 Title: A diachronic study of personal motivation in Malta’s library sector Abstract: This study analyses the personal motivation of students and workers involved in the library sector in Malta. Personal motivation is examined in three distinct phases, namely motivation to study, motivation at the workplace and motivation to develop and grow. Abraham Maslow’s theory of human motivation serves as the main point of reference around which the analysis revolves, although Frederick Herzberg’s motivation-hygiene theory also features in the discussion. Research was carried out by means of a questionnaire, directed at library students and workers, and interviews conducted with library managers and professionals. Findings highlight the personal dimension as regards motivation to study and commitment to develop and grow, endorsing Maslow’s hierarchy of needs theory. Other conclusions point at a strong link between motivation and work. The analysis shows that, in general, intrinsic job characteristics contribute to a sense of satisfaction and that complaints emanate from factors that are extrinsic to actual work carried out. The study acknowledges the potential of motivation at the workplace but low career advancement opportunities, among other issues, cast shadows on motivation. In conclusion, recommendations are put forward to counter weaknesses and threats noted in the course of this research and to boost the motivation of people involved in the library sector. Description: M.L.I.A.S. Fri, 01 Jan 2016 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/16364 2016-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/16362 Title: Analysing the impact of brand familiarity and brand attitude on purchase intention : a study among potential e-cabs users Abstract: The aim of the study was to observe the effect of Brand Attitude and Brand Familiarity on Purchase Intention. The dissertation begins with the literature review, followed by the research methodology, the data analysis and results and the overall conclusion, which includes implications, limitations and future research. The brand chosen to carry out this study was eCABS, one of Malta’s leading cab companies. Respondents assessed this brand in order to identify if Brand Attitude and Brand Familiarity have a significant impact on Purchase Intention. The research included the use of a survey which was carried out by 204 potential eCABS users. The results reveal that there is a strong positive relationship between Brand Attitude and Purchase Intention and a weak positive relationship between Brand Familiarity and Purchase Intention. Overall, the findings show that there is a significant link between Brand Attitude and Purchase Intention. There is also a significant link between Brand Familiarity and Purchase Intention which, in this case, is mediated by Brand Attitude. Description: B.COMMS.(HONS) Fri, 01 Jan 2016 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/16362 2016-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/15978 Title: Job interview : is there any rule to succeed? : successful communication between job seekers and organisations Abstract: Knowledge of the communication processes is important to explain the mechanisms of human behaviours in different settings. This study discusses the dynamics of communication throughout the recruitment process between potential candidates for a post and the organisations seeking to hire them. Although the whole recruitment process is the focus of the study, special attention is given to the interviewing phase. An in-depth description of communication process involved in the job interview is provided from the standpoint of different stakeholders. A qualitative research methodology is used: semi-structured interviews with both interviewers (Human Resources Managers and Hiring Managers) and interviewees (candidates for the vacancy available at the organisation). The interviews were conducted with representatives of some firms based in Malta that seek new employees for their open vacancies as well as with candidates for the aforementioned job opportunities. The collected data highlighted that the job interview is a two-way process and both the hiring manager and the candidate are expected to know not only how to speak about important issues but also listen to the other person. Both parties should always seek for improvement of their communication skills by in-depth preparation before every job interview. The candidates are expected to understand the role they applied for and the hiring managers are expected to ask accurate questions to be able to elicit all important information. Description: M.COMMS. Fri, 01 Jan 2016 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/15978 2016-01-01T00:00:00Z