https://www.um.edu.mt/library/oar/handle/123456789/2579 Tue, 07 Apr 2026 14:54:33 GMT 2026-04-07T14:54:33Z https://www.um.edu.mt/library/oar/handle/123456789/145298 Title: Islands as party destinations, challenges & future prospects Abstract: The purpose of this research paper is to uncover whether or not the festival scene in Malta is growing sustainably. This study addresses four research questions to do so: two are answered through existing literature, whereas the remaining two are answered using qualitative research to provide additional insight. Open ended interviews are utilised as the main method of acquiring data pertaining to the research gaps identified in this study. Furthermore, thematic analysis was used as the primary method to distinguishing similar and contrasting themes found in the interviews conducted. The findings and analysis of this study confirm that Malta has gained an increased reputation when it comes to festivals and events alike in comparison to other islands and locations in the Mediterranean. Nevertheless, stakeholder input leans towards unsustainable growth in the scene despite exponential growth over the past 10-15 years. Various limiting challenges relating to sustainability in the scene of festivals in Malta are identified amongst the opinions and beliefs of the relevant stakeholders. The conclusion and recommendations chapter rounds up all the information gathered through stakeholder input and existing literature and identifies potential implementable solutions to align the scene according to greater sustainability protocol. Description: B.A. (Hons)(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145298 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145297 Title: The role of technology in enhancing guest experiences in the hospitality industry Abstract: Enhancing operational effectiveness and visitor experience in the hospitality sector has made digital transformation essential. The research aims to explore the role of technology in enhancing guest experiences within the hospitality industry, focusing on how hotel managers perceive, implement and utilise technological innovations. The research sets out to understand the types of technologies currently in use, the benefits and challenges associated with their implementation and identifying how these technological innovations enhance customer satisfaction and improve guest stays, while also contributing to a competitive advantage. A qualitative research approach was adopted, utilising 10 semi-structured interviews with hotel managers from a range of 4/5 star rated establishments. This method allowed for in-depth exploration of operational perspectives, strategic decision making and experiential insights regarding technology adoption. The findings revealed widespread yet varying levels of technological integration across hotels, with common tools including Property Management Systems (PMS), self-service kiosks, QR codes, smart room technologies and AI powered communication platforms. Technologies were found to contribute significantly to operational streamlining and service personalisation, enhancing guest satisfaction particularly among younger, tech savvy guests aged 18-40. However, a notable generational divide was observed, with older guests often favouring traditional service models. Future technological innovations such as expanded use of AI, mobile keys and enhanced smart room features were identified as transformative trends, though high implementation costs, staff training needs and infrastructure limitations pose significant challenges. The study concluded that while technology positively impacts guest experiences and operational efficiency, a balanced approach is essential to maintain the human element of hospitality. It suggests that hybrid service models, combining digital convenience with personalised human interaction, are critical to addressing diverse guest expectations. Moreover, these findings imply that future success in the hospitality industry hinges on technology adoption, as it significantly improves hotel efficiency and guest satisfaction. Continuous staff development and guest-centered innovation are also necessary in ensuring that technological advancements complement rather than replace traditional service excellence. Description: B.A. (Hons)(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145297 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145296 Title: Island to island tourism : a study of Gozitan residents travelling to Malta Abstract: This dissertation looks at the concept of island-to-island tourism, with a focus on Gozitan residents who travel to mainland Malta for tourism related purposes. The two islands form part of the same small country; yet this study shows how Gozitan residents visualize Malta as a different place to visit, offering experiences which are currently absent in Gozo. For the research a mixed-methods approach was utilized, consisting of questionnaires with Gozitan residents and interviews with Gozitan stakeholders. The study investigates the reasons why Gozitan residents choose to travel to mainland Malta, the frequency patterns and what type of activities they engage with during their visit. The research also looks at the practical side of these visits, such as transportation and accommodation issues. The findings of the study reveal that many Gozitan residents travel to mainland Malta for events, shopping, nightlife, dining and cultural activities. For some individuals, these trips to mainland Malta are short getaways; for others, they are an opportunity to enjoy experiences which are absent in Gozo. This study adds to the understanding of domestic tourism, especially in small island contexts. Eventually the study reveals that, even within one small scale country, people can visualize different islands as separate tourism destinations. Description: B.A. (Hons)(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145296 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145295 Title: Exploring innovations to enhance the Maltese village festa : the tourist experience: a focus on the annual festa band concerts Abstract: With the Maltese village festa being inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, this study investigates potential innovations to enhance the tourist experience regarding the annual band concert, one of the various features of the festa. Given the festa’s cultural significance and its potential for cultural tourism, this research aligns with the goals outlined in the Malta Tourism Strategy 2021–2030. The strategy emphasises a sustainable approach to tourism development, prioritising the quality of tourist experiences over visitor numbers, with the aim of providing higher-value, more immersive experiences that maximise economic returns. Hence, the objectives of this study are to examine the cultural significance of the festa band concert, assess its existing elements and their impact on tourist satisfaction, and identify feasible innovations, in collaboration with local stakeholders, to further enrich the tourist experience. A mixed-methods approach was employed, combining survey data from 133 tourists with semi-structured interviews of local stakeholders. SPSS was used for quantitative analysis of tourist survey responses, revealing that 82% of participants attended a festa, and 98% of these attendees also experienced the annual festa band concert. Qualitative data from stakeholder interviews was analysed thematically to provide an in-depth understanding of perceived challenges and possibilities for innovation. Findings indicate that most tourists discovered the concert incidentally and reported a generally satisfactory experience. Many respondents expressed interest in enhancements such as synchronised music and visual displays on LED screens. However, discussions with stakeholders highlighted significant financial constraints that limit the feasibility of these innovations. Based on these insights, the study concludes that targeted marketing and modest innovations, like LED displays, could substantially improve the tourist experience, supporting cultural tourism and economic development in Malta’s rural areas. This dissertation concludes with practical recommendations and a guide for band clubs, structured around Pine and Gilmore’s (1998) five principles for creating rich experiences. These guidelines aim to assist band clubs in organising annual festa band concerts that offer a more immersive and culturally engaging experience for tourists. Description: M.A.(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145295 2025-01-01T00:00:00Z