https://www.um.edu.mt/library/oar/handle/123456789/42614 Thu, 09 Apr 2026 22:49:15 GMT 2026-04-09T22:49:15Z https://www.um.edu.mt/library/oar/handle/123456789/43412 Title: Creative economy report : 2018 update economic policy department Abstract: This report updates the Culture and Creative Industry Report published in January 2018 by the Economic Policy Department and contains an update of the economic evaluation. This update is based on recent national accounts data and closely follows the earlier report including the adjustment to exclude the impact of the printing of currency included in the national accounts data. This adjustment has been carried out outside the realm of national accounts as produced by NSO and utilising data from the financial statements of companies operating in this sector. In the absence of financial data for the last three quarters of 2016, estimates of the currency printing sub-industry were based on the performance of these companies on the international market as portrayed by published financial statements. Due to this limitation, data for the printing and publishing sub-sector is to be considered highly provisional. In 2017, CCIs over this period have outperformed the rest of the economy and increased by 12.2%. As a result, the share of the CCIs in the total economy increased by 0.2% points to reach 7.9% of total gross value added and 6.5% of gainful employment. The positive performance supported the growth in employment, productivity and profit margins. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43412 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43411 Title: Theme 5 the Valletta brand : evaluation & monitoring research findings 2018 Abstract: 1/ Introductory note -- 2/ Introduction -- 3/ Audiences’ experiences of the Valletta 2018 brand -- 4/ Concluding remarks Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43411 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43410 Title: Audiences’ experiences of the Valletta 2018 brand Abstract: The project studies how audiences engaged with the different forms of communication that the Valletta 2018 communications programme transmitted throughout the run-up to and during the manifestation of the European Capital of Culture programme. Longitudinal in nature, this study adopts an innovative data gathering approach involving real-time experience tracking, which seeks to determine the effects that each type of communication transmitted by Valletta 2018 had on different audiences, as reflected in individuals’ attitudes and behaviour. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43410 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43409 Title: The impacts of Valletta 2018 on the tourism sector : Malta Tourism Authority Abstract: This research study attempts to measure the impact of Valletta 2018 on the tourism sector in Malta. This report is divided into four sections. Part 1 focuses on Malta’s tourism performance covering the period 2017 to 2018. The figures are based on the latest available official statistics as at 7th November 2018. Part 2 provides a detailed explanation of the impact of Valletta 2018 on tourism performance. The impact assessment primarily looks at tourists’ awareness levels of the event followed by tourism activity generated directly by Valletta 2018, i.e., the number of tourists attracted to Malta and the resulting guest nights and tourist expenditure generated. The estimates are mainly based on indicators originating from continuous surveys carried out by the MTA, namely the Traveller Survey and the Heritage Locality Survey. Part 3 looks at the relevance of ‘culture’ as a pull factor for tourists visiting Malta. The methodology adopted allows for the differentiation between tourists who are ‘greatly motivated’ by culture and those who are only ‘motivated in part’. Part 4 focuses on tourism activity in Valletta namely visitor flows, sites and attractions visited and visitor impressions of Valletta. This section also looks at the profile of tourists who opt to stay in accommodation establishments in Valletta. The concluding remarks at the end of the report provide a short synthesis of the main findings. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43409 2018-01-01T00:00:00Z