https://www.um.edu.mt/library/oar/handle/123456789/43478 Tue, 14 Jul 2026 11:45:03 GMT 2026-07-14T11:45:03Z https://www.um.edu.mt/library/oar/handle/123456789/43723 Title: MNC transactions foreign exchange exposure : an application Authors: Arize, Augustine; Campanelli Andreopoulos, Giuliana; Kallianiotis, Ioannis N.; Malindretos, John Abstract: The main aim of this article is to investigate the foreign exchange exposure in international transactions and how it affects profitability and the market value of firms. The present study analyses the transaction cost associated with these transactions which is part of a more extended research using a questionary sent to multinational companies included in the Forbes 500. Results are consistent with other studies supporting the hypothesis that foreign exposure is a main problem in international business and it must be treated in a unique way by IAS. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43723 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43718 Title: Corporate social responsibility in hotel industry : empirical analysis of transitional market Authors: Cech, Petr; Jindrichovska, Irena; Neubauer, Jiri Abstract: Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43718 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43497 Title: The influence of customer retention time on slogan recall and recognition : an empirical study Authors: Silveira, Paulo Duarte; Galvao, Susana; Bogas, Paulo Abstract: This research intends to explore some of the roots that might influence the effectiveness of slogans. The specific aim of the study is to examine the relationship between the customer retention time and the recall and recognition of brand slogans. This is as an important issue to be studied on branding, because no previous studies were found, and the better understanding of such relationship will help on deciding which marketing mix elements should be managed in order for the brands to obtain a more memorable and stable position in the consumers’ mind. An empirical quantitative study was conducted with an online survey research method employed to collect data from 370-real consumers of three B2C brands in telecom industry. The results revealed that customer seniority (retention time) did not significantly influence slogan recall nor recognition. Description: Authors are grateful to the anonymous participants in the study and their responses to the survey. The authors also acknowledge the support from the affiliation institutions IPS and CEFAGE-UE. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43497 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/43496 Title: Examining leadership and knowledge sharing role on small and medium enterprises innovation capabilities Authors: Kambey, J. P.; Wuryaningrat, N. F.; Kumajas, L. I. Abstract: The inovation capability of a firm depends on knowledge resources. Knowledge sharing is an important part in knowledge management to optimize firm knowledge resources. However, knowledge sharing can not be automatically achieved. Leadership factor is an important factor to encourage knowledge sharing. The purpose of this study was to examine the role of transformational and transactional leadership of the owners of SMEs to encourage knowledge sharing activity which in turn this activity can enhance innovation capability. The survey was conducted in the SME production sector in North Sulawesi Province, Indonesia. The research involved 176 samples. Data were analyzed with Structural Equation Model based on PLS-SEM variant. The result showed that only transformational leadership had a positive effect to encourage knowledge sharing. Further, the result showed that knowledge donating had the positive effect to enhance innovation capability. Surprisingly, the result showed that knowledge collecting had a negative effect to innovation capability. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/43496 2018-01-01T00:00:00Z