https://www.um.edu.mt/library/oar/handle/123456789/45 Mon, 08 Jun 2026 20:55:55 GMT 2026-06-08T20:55:55Z https://www.um.edu.mt/library/oar/handle/123456789/147215 Title: Evaluating the quality and value dimensions of information graphics : a comparative analysis of existing models Authors: Nowakowski, Michał Abstract: PURPOSE: The objective of the article is a comparative analysis of existing models for evaluating information graphics in terms of their capabilities and effectiveness in assessing dimensions of quality and value, which have significant importance and influence on the information overload perceived by recipients.; DESIGN/METHODOLOGY/APPROACH: The article uses a comparative analysis to analyze and asses selected models for evaluating information graphics from the point of view of information overload, based on the electronic survey (quantitative analysis), the usability testing and heuristic analysis (qualitative analysis) as well as the multi-criteria TOPSIS method.; FINDINGS: The results of a comparative analysis of selected models for evaluating information graphics obtained in this study show, on the one hand, that each of the models is characterized by a similar level of effectiveness, which was confirmed in the received rankings. On the other hand, the obtained results for selected and examined information graphics, as visual communication tools, are characterized by a relatively high level of the message quality and value among the recipients. Consequently, this may reduce or even minimize the information overload effect, which is widely present in electronic media, as well as efficient and effective assimilation of information and knowledge contained in the content of the infographics.; PRACTICAL IMPLICATIONS: The research on the evaluation of the quality level and the value of the influence of infographics provides very important support in the processes of creating and developing information graphics for professional applications within various types of information systems, which may significantly decrease the information overload effect of the conveyed substantive content among recipients through different types of IT systems and visual tools.; ORIGINALITY/VALUE: The use in this study a combination of various types of quantitative and qualitative methods in research and analysis of selected infographics, infographics evaluation criteria and infographics evaluation models made the obtained results can be considered original, reliable and useful in various fields and applications. Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/147215 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/147214 Title: Application of AW and MI indicators in research on the impact of television advertising on audiences Authors: Niemcewicz, Piotr Z. Abstract: PURPOSE: In today's highly competitive advertising landscape, understanding how audiences perceive and retain advertising content is essential for designing effective marketing strategies. Advertisement design, in accordance with multi-stage marketing models, can be supported by modern, precise research methods that utilise cognitive neuroscience techniques.; DESIGN/METHODOLOGY/APPROACH: This study examines the application of neurophysiological indicators, specifically the Approach/Withdrawal (AW) and Memorisation Index (MI), to assess the cognitive and emotional impacts of television advertisements on viewers. AW reflects the degree of attention allocated to specific elements of an ad, while MI estimates the likelihood of information being encoded into long-term memory. Using electroencephalogram (EEG) recordings, participants' neural responses to selected commercials were analysed to identify patterns of attention and memory formation.; FINDINGS: As one of the techniques of cognitive neuroscience, EEG can be a valuable tool for verifying the effectiveness of individual elements of an advertisement on the audience, as it allows for the precise determination of which elements arouse interest and are remembered. This makes it possible to tailor advertisements to specific audience groups by studying relatively limited groups.; PRACTICAL IMPLICATIONS: The results reveal strong correlations between attentional engagement, memory retention, and the perceived effectiveness of advertising messages. These findings provide valuable insights for marketers and content creators, highlighting the importance of aligning audio-visual content with the brain's natural processing mechanisms to enhance audience engagement and message retention.; ORIGINALITY/VALUE: This study aims to fill a research gap in assessing the effectiveness of advertising on the recipient. The identified methodological gap consists of the lack of tools that allow for substantive verification of the efficacy of individual stages of models on recipients. The practical gap includes deficiencies in the pragmatic verification of the compliance of the assumed effects with theoretical models. Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/147214 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/147211 Title: Herbarium digitisation as a platform for scientific knowledge accessibility : the case of Herbarium Pomeranicum Authors: Markiewicz, Joanna; Niedzielski, Piotr; Osadowski, Zbigniew Abstract: PURPOSE: The paper sets out to explore the digitisation of the Herbarium Pomeranicum as a case study illustrating how the digital transformation of natural history collections facilitates the dissemination of scientific knowledge. The study shows how digital access enhances visibility, accessibility, and international recognition of Polish botanical heritage and research achievements.; DESIGN/METHODOLOGY/APPROACH: The research is based on a qualitative case study of the Herbarium Pomeranicum project, supported by quantitative data from web analytics reflecting the number of external visits since the platform’s launch. Institutional documentation and descriptive analyses of the tree core herbaria collections – the University of Szczecin Herbarium Stetinensis, the University of Gdańsk Herbarium Universitatis Gedanensis and The Herbarium Slupensis of the Pomeranian University in Słupsk – were used to identify their scope, structure, and scientific relevance.; FINDINGS: The digitisation of the Herbarium Pomeranicum has substantially enhanced access to scientific resources and exceeded initial expectations regarding user engagement. The platform’s continued use indicates its growing role in promoting Polish botanical research, fostering international collaboration, and strengthening knowledge exchange in taxonomy and biodiversity studies. However, as a newly developed infrastructure, its long-term scientific and educational impacts remain to be systematically assessed.; ORIGINALITY/VALUE: This paper demonstrates how the digitisation of regional herbaria not only preserves and disseminates historical collections but also serves as a tool for the internationalisation of research and integration of Polish biodiversity studies into global scientific networks. Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/147211 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/147210 Title: Introducing work-life balance concept on seagoing ships Authors: Nerć-Pełka, Alicja; Pełka, Paweł Abstract: PURPOSE: The aim of this article is to examine seafarers' expectations regarding work-life balance solutions and to present examples of actions implemented on seagoing vessels. Authors want to identify activities encompassed by work-life balance conception on seagoing vessels and to identify opportunities to benefit from improvement working conditions in shipping industry.; DESIGN/METHODOLOGY/APPROACH: The research is based on expert interviews with seafarers working for various shipowners and on case study conducted by one of the authors from shipping industry.; FINDINGS: Implementing work-life balance practices on seagoing vessels is a new phenomenon in the maritime industry and not yet widely used.; PRACTICAL IMPLICATIONS: The conducted research presented a number of practical solutions applicated on seagoing ship, hence the examples given may constitute good practices in the maritime industry. Seafarers' expectations regarding well-being on board a seagoing vessel may be available in the directions of development of the concept of work-life balance in this industry.; ORIGINALITY/VALUE: The concept of work-life balance has been implemented in the shipping industry for several years. It is a new phenomenon in this sector. Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/147210 2025-01-01T00:00:00Z