https://www.um.edu.mt/library/oar/handle/123456789/4608 Fri, 17 Apr 2026 18:53:30 GMT 2026-04-17T18:53:30Z https://www.um.edu.mt/library/oar/handle/123456789/145582 Title: The influence of nostalgic films on consumer choice movie-induced tourism : a Harry Potter case study Abstract: Nostalgia and film form the basis of this study, by exhibiting the experiences and views of Maltese individuals who have grown up watching the Harry Potter films and visited the United Kingdom. Films are a source of visual representation, upon which it provides information on destinations, creates a sense of awareness, initiates interest, incites desires and formulates specific destination images, which in turn results in decision making. By analysing the element of nostalgia as a motivational driver in tourism, the study provides insight into the reasoning behind consumers’ choice in visitation. A qualitative case study research method, specifically focus groups, was adopted, utilising self-designed questions. The researcher examined and analysed first-hand views and experiences from six participants who grew up watching the Harry Potter films and had previously travelled to the United Kingdom (UK). Factors such as film tourism, nostalgia pertaining the Harry Potter film series, travel motives and perceptions of the UK were studied. Secondary data, through literature collected from books and academic journals, further credited the research. The results indicate that nostalgic motivational drivers influence consumers’ choice in visitation. However it is not as distinguishable as other motivational factors, which more adequately embody one’s self-identity presently. Yet the pull that familiarity and nostalgic sentiments play in consumer’s choice and visitation to certain sites, which encapsulate the undertone of a nostalgic film (in this case the Harry Potter films), lead the researcher to integrate a new category in Croy and Heitmann’s (2011) film tourist typology, which centres around the concept of nostalgic motivational drivers, based on cultural significance and personal meaningfulness of one’s life experiences, acting as a source of self-identity and how one reconvenes with their memories. The study concludes that the influence of films acts as an image formation agent to one’s perception of a place; that even though it may be a romanticised depiction, it entices people to visit the place. Nonetheless, the exposure to other information sources creates an alternate image of place that is more representational of the true nature of the UK. Recommendations for future research to further evaluate the new category proposed in Croy and Heitmann’s typology is provided, while supplementary studies that would close the gaps in film tourism and motivational drivers are addressed in the conclusion. Description: B.A. (Hons)(Melit.) Sun, 01 Jan 2023 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145582 2023-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145438 Title: Slow tourism for sustainable development in Malta through cultural heritage Abstract: Tourism is a key economic pillar for the Maltese economy, encompassing various niche sectors, one of which is the emerging area of slow tourism. This form of tourism is not available everywhere, and many travellers are unfamiliar with the concept. In this study, Birgu is taken as a case study to explore whether slow tourism associated with cultural heritage could serve as an alternative model of sustainable development in Malta and whether tourists are interested and aware of such a term. The primary conclusion that results from the research conducted is that slow tourism associated with cultural heritage can serve as an alternative model of sustainable development tourism in Malta, and specifically Birgu, due to various reasons, including the nature of touristic sites and the infrastructure in place already. Additionally, it was also concluded that tourists coming to Malta are interested in experiencing the Islands adopting a slow tourism approach that highlights Malta’s cultural heritage, bringing along with it a number of key advantages, even from an environmental and sustainable point of view. Data was gathered through a mixed method approach, using qualitative and quantitative data collection. For the qualitative part, interviews were held with stakeholders, while for the quantitative part, research questionnaires were distributed to tourists in Birgu. The sample chosen for the questionnaires mainly consisted of people who were on holiday on their own with their family or friends rather than with a tour guide and a large group of tourists. Description: M.Sc.(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145438 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145436 Title: The role of ICT in cultural tourism : taking it from professionals working in the respective fields Abstract: Cultural sites including museums have always been regarded as a showcase of cultures. As a result of technological innovation, they need to look at new ways to museology. Museums are adopting digitalization in their daily running. Nowadays, the tourism industry is expanding with new markets and niche sectors are emerging. Information technology is a niche which is expanding exponentially. The tourism industry is also investing in Information and Communication Technology, (ICT) to enhance the visitors` experience. This study aims at exploring the relationship between ICT and cultural tourism through the eyes of experts working in this field. The recent Covid-19 pandemic was a reflection on the tourism industry to re-think on innovative methods to reach a wider audience. This study took a qualitative stance where the participants voiced their opinion via online or face-to-face interviews. The interviews were analysed using Braun and Clarke`s thematic analysis. Furthermore, primary data was supplemented with secondary research by employing research with the focus on ICT, challenges, opportunities, cultural tourism, and the recent COVID-19 pandemic. Six interviews were conducted with people who are knowledgeable in this sector. From the results, it has emerged that the importance of ICT in cultural tourism sector is becoming a common aspect. Various ICT tools and platforms are being used to make museums sustainable. Financial hurdles and the museums accessibility for persons with special needs were among the challenges mentioned by the participants. More expertise, training on recent ICT developments and education are some recommendations to help these sectors to flourish. Description: M.A.(Melit.) Sun, 01 Jan 2023 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145436 2023-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/145435 Title: Smart hospitality : revolutionising the guest journey through technology integration in hotels Abstract: This dissertation explores the growing use of smart technologies in the hotel industry and their impact on guest experiences and hotel operations. As technology continues to evolve, many hotels are turning to smart systems such as mobile check-ins, keyless entry, smart lighting, and virtual assistants to improve service delivery and meet changing guest expectations. The main aim of this study is to better understand how these technologies affect guest satisfaction, convenience, and overall experience during their stay. Using a quantitative approach, data was collected through an online survey completed by hotel guests who had interacted with smart technologies. The findings show that smart technologies are generally seen in a positive light, especially when it comes to making hotel stays more comfortable, efficient, and modern. However, the results also point to some challenges, including concerns about data privacy and the fear that technology might reduce human interaction in hotels. Overall, this study highlights the importance of finding a balance between technological innovation and maintaining personal service in hospitality. The dissertation concludes with recommendations for hotel managers on how to successfully integrate smart technologies in ways that enhance guest satisfaction while still preserving the human touch that is central to the hospitality experience. Description: B.A. (Hons)(Melit.) Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/145435 2025-01-01T00:00:00Z