https://www.um.edu.mt/library/oar/handle/123456789/689 Mon, 20 Apr 2026 09:07:46 GMT 2026-04-20T09:07:46Z https://www.um.edu.mt/library/oar/handle/123456789/144921 Title: Corporate social responsibility communication research : state of the art and recent advances Authors: Tomaselli, Gianpaolo; Garg, Lalit; Gupta, Vipul; Xuereb, Peter A.; Buttigieg, Sandra C. Abstract: This chapter provides a review of the current state of corporate social responsibility (CSR) communication research and a theoretical framework on related topics. The analysis covers a period of twenty years (from 1997 to 2016) and statistically maps the streams of research advances on CSR communication, identifying top academic journals in the field. Moreover, the authors focus on the importance of CSR communication for businesses, the different approaches to communication, and review the literature dealing with both digital and traditional tools adopted for CSR communication. A discussion on how today's businesses are aware of the importance of communicating CSR to their stakeholders and are implementing both digital and traditional tools in a complementary way for their CSR communication strategy follows; research gaps, limitations, and further directions conclude the chapter. Finally, this chapter provides some inputs about the relevance of this topic for digital business transformation. Mon, 01 Jan 2018 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/144921 2018-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/144919 Title: Corporate social responsibility communication : dimensions and perspectives Abstract: The purposes of this thesis are to understand the importance of Corporate Social Responsibility (CSR) for businesses and health care organizations and to investigate the use of traditional and interactive technologies for CSR communication strategies. There is a scarcity of literature in the field of CSR communication, particularly in the health care sector. There is also a lack of research investigating the use of interactive technology for CSR communication in both the business and health care contexts. In order to deal with this deficiency, a hybrid research strategy combining both the qualitative and quantitative methodologies was developed and employed in the making of this thesis. This thesis is structured as a paper-based model, in which the methodologies and findings of four papers are discussed. The papers follow the chronological order of the writing process of this thesis. First, an in-depth literature review on CSR communication was conducted in order to understand the importance of CSR communication for businesses and health care organizations and the different tools used for CSR communication. Second, a qualitative research based on a combined netnography and in-depth case-study methodology was carried out in order to investigate the role of interactive technologies for CSR communication in the business context. Third, the focus of the study turned to the health care sector. Two quantitative survey-based studies were conducted in the health context in order to understand the importance of CSR for health care organizations, investigate traditional and interactive technologies used for health care CSR communication, and provide practical examples. The findings of the research are that the importance of communicating CSR for businesses and health care organizations is based on the multitude of benefits they can gain from it. These benefits include: bettering corporate reputation, creating value, maintaining stakeholder relations, disseminating information faster and easier, reducing risks of negative impacts, rendering organizations more attractive and appealing to different stakeholder categories, and maintaining high morale. Moreover, this thesis investigated the use of both traditional and interactive technologies for CSR communication. Results showed that in the business context traditional technologies (such as reports, brochures, flyers, bill posting, advertising, and events)continue to be the predominant choices made by businesses for the communication of CSR practices. On the other hand, tools of interactive technologies (such as corporate websites, social media, mobile applications, blogs, and videos) are used to integrate and support traditional technologies for businesses’ CSR communication. In the health care context, results showed that CSR is perceived to be of medium-to-high importance and that health care organizations need to be more aware of the importance of communicating their CSR activities to their stakeholders through the use of interactive technologies. Health care organizations use traditional and interactive technologies for CSR communication in the same proportion. Moreover, the use of interactive technologies in health care is increasing year by year and these tools have additional features and advantages over traditional technologies. Practical examples of the application of interactive technologies for health care CSR communication include the use of mobile apps for helping patients affected by chronic disease (such as obesity or diabetes) in monitoring their health conditions, and health care organizations in better managing their patients. This study has relevance for both research and management. The theoretical debate and empirical research on CSR communication is, as yet, scant. This thesis attempts to contribute to the scientific debate on CSR communication in both the business and health care contexts and attempts to bridge the existing gaps in literature by offering some theoretical and practical insights in this field. From a managerial perspective, business-oriented companies and health care organizations are aware of the impact of their activities on the society and the environment in which they operate. They are brought to communicate more about their CSR activities in order to facilitate dialogue and better meet the expectations of their stakeholders. Description: Ph.D (Catanzaro, Italy) Thu, 01 Jan 2015 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/144919 2015-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/144916 Title: Aligning corporate social responsibility with artificial intelligence in healthcare in the context of the post-COVID-19 recovery : a viewpoint Authors: Gagliardi, Anna Roberta; Tomaselli, Gianpaolo Abstract: This study explores how corporate social responsibility (CSR) and artificial intelligence (AI) can be combined in the healthcare industry during the post-COVID-19 recovery phase. The aim is to showcase how this fusion can help tackle healthcare inequalities, enhance accessibility and support long-term sustainability. Design/methodology/approach Adopting a viewpoint approach, the study leverages existing literature and case studies to analyze the intersection of CSR and AI. It investigates AI’s capabilities in predictive analytics, telemedicine and resource management within the framework of CSR principles. Findings Integrating AI and CSR can profoundly enhance healthcare delivery by ensuring equitable access, optimizing resource allocation and fostering trust through transparency and ethical standards. This synergy benefits public health and enhances the corporate image and long-term viability of healthcare organizations. Research limitations/implications The study is conceptual and relies on existing literature and case studies. Future research should empirically test the proposed models and frameworks in diverse healthcare settings to validate and refine these insights. Practical implications The insights from this study can be directly applied by healthcare organizations to develop policies and practices that integrate AI and CSR. This integration can promote ethical standards, enhance operational efficiency and, most importantly, improve patient outcomes. Social implications Integrating AI and CSR in the healthcare sector carries consequences. It plays a role in promoting fairness among patients, bridging gaps in healthcare services, and boosting trust and independence through the clear and responsible use of AI technologies. This highlights the groundbreaking impact of this research within the healthcare industry. Originality/value This paper offers a viewpoint perspective on the strategic alignment of AI and CSR, presenting a novel approach to creating resilient healthcare systems in the post-COVID-19 era. It provides healthcare managers and policymakers with valuable insights on leveraging AI within CSR frameworks to achieve sustainable healthcare solutions, thereby contributing significantly to the field. Wed, 01 Jan 2025 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/144916 2025-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/144914 Title: Good practices di conciliazione lavoro famiglia e welfare aziendale : uno sguardo alle PMI Authors: Tomaselli, Gianpaolo Abstract: Negli ultimi anni il dibattito sia politico che accademico circa le migliori modalità attraverso le quali ripensare le politiche di welfare italiane, in particolare quelle dedicate a promuovere e sostenere nel miglior modo possibile le famiglie, si è dimostrato particolarmente ricco e vivace (Cincilla et al., 2010; Devi & Rani, 2013; Koubova & Buchko, 2013; McCarthy, Doray & Grady, 2010). L’interessamento alla famiglia, al suo ruolo come possibile stakeholder dell’azienda e come variabile importante per la cura e il well-being del dipendente produttivo, è emerso soprattutto come risposta ai cambiamenti demografici, economici e culturali (Osoian Lazar & Ratiu, 2009). La crisi economica ha imposto costi molto gravi ad aziende, dipendenti e famiglie. La scarsità di risorse, e di un ampliamento del ventaglio di rischi e bisogni sociali che incide su persone e famiglie sempre più vulnerabili e a rischio di precipitare in condizioni di povertà severa, perdura. La crisi e la vulnerabilità hanno ridotto la capacità di protezione dello Stato, la capacità produttiva delle aziende e quella di produzione di servizi e di consumo delle famiglie. La globalizzazione, l’apertura del mercato alle donne, la trasformazione della struttura familiare e la forte competizione hanno imposto tempi di lavoro molto rigidi e stringenti, tali da aver modulato fortemente la demografia dei paesi, soprattutto dell’Italia. I risultati di questi cambiamenti hanno dimostrato che le tradizionali attività di famiglia e azienda, di consumo per la prima e produzione per la seconda, così come i loro ruoli a livello sociale e in relazione allo Stato, vadano messe in discussione. [excerpt] Sun, 01 Jan 2017 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/144914 2017-01-01T00:00:00Z