https://www.um.edu.mt/library/oar/handle/123456789/71057 Fri, 26 Jun 2026 19:55:15 GMT 2026-06-26T19:55:15Z https://www.um.edu.mt/library/oar/handle/123456789/123259 Title: Innovation patterns in the video gaming industry : evolution of Nintendo case study Abstract: In the videogame industry, which in 2007 generated more than $9.5 billion of sales in the United States alone, creativity and innovation are the driving force behind each company's success. The gaming market follows a strict generation era where companies need to develop a product which is able to compete in a war of standards. One of the aims of this research is to follow the journey of the video gaming industry, from the early primitive machines to the state of the art consoles which are available today. Particular focus will be given to Nintendo's evolution of hardware starting from the ground breaking NES (Nintendo Entertainment System) which revived the video gaming market after it crashed in 1983. This study continues by concentrating on Nintendo's latest console, the Wii, which has triumphed in the recent console wars between its rivals, the Xbox360 and the Playstation3. The development of the Wii will be given particular importance so as to understand the concrete vision behind such an idea while evaluating the Wii's progress wilh ICT 1 rules such as Network effects, Lock-In and Switching, Verslonlng et cetera. This process will provide insight into Nintendo's strategics and their approach to hardware development, together with providing a blueprint of the video gaming industry's evolutionary patterns. Description: M.A.CREATIVITY&INNOVATION Tue, 01 Jan 2008 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/123259 2008-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/118537 Title: Media organisations : an evaluation of innovation within the media's news content Abstract: Media organisations benefit from a sound level of importance with regards to delivering the news to their audiences. For this reason innovation should be considered an important factor so to ensure that the most recent and up-to-date ways of communication are used to put forward the latest news to the public. The research questions that this study sets out to answer revolve around innovation in the newsroom and within news content. The initial research question asked how important innovation is deemed to be in newsrooms. This brought about the question of what would make a journalist want to seek innovative practice and what from an organisation's point of view would be deemed to be innovation. This study is carried out by means of an innovation audit within two Maltese media organisations. The findings identify the different attitudes towards several issues related to innovation in the newsroom. Through the extensive literature review conducted, it is also possible to see the results obtained from studies carried out in foreign newsrooms. These case studies provide a snapshot of the phenomenon of innovation and how this is implanted within Maltese newsrooms. The outcomes could not only be of assistance to other news organisations, but could also be used as a pilot study for further research on innovation within Maltese media organisations. Description: M.CREATIVITY&INNOVATION Sun, 01 Jan 2012 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/118537 2012-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/118521 Title: The role of creativity in viral marketing Abstract: The strategies used in marketing have changed dramatically in the last 2 decades with the emergence of social media platforms. The importance of sharing content has skyrocketed and has become the driving force of new age marketing tactics. The aim of viral marketing is to enrapture consumers and urge them to share content that captured their attention with their contacts. Not unlike a virus, it spreads rapidly and holds the potential to reach a far greater number of individuals. The question that begs to be asked is: How does viral marketing succeed? The study will seek to explore the relationship, or lack of thereof, between creativity and viral marketing. Thus, its research question is: Is creativity the most common element present in an "already perceived as successful" viral marketing campaign? Content analysis was used in order to answer the research question and derive any pertinent findings. A sample of 30 viral campaigns was selected and each of them was rated with a 5 point Likert scale according to a selected set of variables, generated by Smith and Yang (2004), expressing characteristics of creativity. The totals of these variables represented each individual's campaign creativity score, which was then used to compare and analyse them. Furthermore, 3 independent raters conducted the same analysis in order to eliminate subjectivity issues. Finally, an inter-rater reliability test was conducted, with the same concerns as above in mind. The study produced a number of very interesting findings, which all pointed towards the fact that creativity does not single-handedly make a viral marketing campaign successful. Description: M. CI(Melit.) Wed, 01 Jan 2014 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/118521 2014-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/118506 Title: How does the media manipulate its audience? : exploring linguistic creativity in political speeches Abstract: Throughout history political and civic leaders have used speeches and storytelling to motivate, inspire and manipulate their audiences to both positive and negative ends. In recent years technological advancements have allowed for these leaders to reach larger audiences. However, despite this long history of persuasion, research has yet to understand how audiences are persuaded. The broad focus of this dissertation is to explore the question: How does the media manipulate its audiences? but since this is a very extensive question, I specifically focus on the creative devices used by political orators in their speeches, as these were all broadcast via the mass media. Three interlinking research questions were devised in order to extract all the information needed to answer the main research question: What is the prevalence and effect of creative linguistic devices? How did second orality effect the development of political discourse? and Can a common trend, pattern or formula be found in the use of creative language? In order to answer each of the three questions, 14 historically famous speeches which were effective at persuading a large audience were chosen, then summative content analysis was used to extract data on a diverse range of elements common between them namely; creativity, dark-creativity, creative linguistic devices and their different frequencies of use throughout the eras of research and technological advancements. The findings suggest that both malevolent and benevolent creativity were present in the speeches, second orality did effect the use of linguistic devices, and a common creative fonnula can be found throughout all the speeches. While this study is a qualitative study and therefore the results cannot be generalized, the results indicate that the Psychological Behavior Theory is most likely to be reflective of how people are manipulated. Description: M. CI(Melit.) Wed, 01 Jan 2014 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/118506 2014-01-01T00:00:00Z