https://www.um.edu.mt/library/oar/handle/123456789/72014 Sat, 18 Apr 2026 10:22:57 GMT 2026-04-18T10:22:57Z https://www.um.edu.mt/library/oar/handle/123456789/72324 Title: Effect of internal marketing mix on healthcare, banking and educational service performance Authors: Selvarasu, A. Abstract: The explorative study on the effect of internal marketing mix on the involvement of internal customer with a giant metaphor mix using projective technique was an innovative research. Internal Marketing influencers such as vision, development, reward, empowerment and internal communication on internal customers’ services support, brand partnership and corporate ownership have been studied for its strength of relationships. The components of IM Mix have been matched with the giant metaphor mix such as the balance, journey, transformation, connection, container, resources and control. The study areas have been maintained as healthcare, banking and educational services. The findings of the study have given scope for improving the existing scale for measuring IM Mix for services. Sun, 01 Jan 2017 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/72324 2017-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/72323 Title: Service design innovation for aquarium customer value Authors: Selvarasu, A.; Sankaran, A. Abstract: Aquarium business service is an unexplored area of research, from the prospective of customer value. The research question has been posed to explore the service encounter of hobbyist, children, business person, youngsters and other segments of aquarium users. The purpose of the study is to map the aquarist reaction against aquarium user’s actions and to trace the interactions of interfaces in promoting aquarium related artifacts. The study has been designed with triangulation of brainstorming, expert-depth interview, real-time observation, focused-depth interview (real-time fish exhibition) using Human Activity Modeling (HAM). The qualitative data for applying grounded theory have been collected and processed with QSR NVivo software. The customer value constellation map depicted five different unique customer values viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and upgradation. The service design requirement has been identified with hobbyist, children, business person, youngsters and other segments of aquarium users. Sun, 01 Jan 2017 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/72323 2017-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/72322 Title: Porto novo vellar estuaries : design and testing of eco-tourism in the Bay of Bengal, India Authors: Selvarasu, A. Abstract: In current scenario Mass tourism or Beach tourism or Costal tourism occupies more percentage of recreational tourism while ecotourism contributes less percentage which can be overcome by innovation in ecotourism like Estuary Mouth Tourism [EMT]and Small Island Tourism [SIT] in the form of cooperative tourism management. This study is conducted at Porto No v o -Vellar Es t ua r y t o assess the awareness and preferences of tourist in addition to the Mangrove Boating Tourism [MBT]. Data are collected from 35 students at the post graduate and doctoral level in the University using sixteen pictorial profiles of tourism packages combining all alternative tourism packages and 35 tourist respondents who visited the destination a b o u t t h e strength and opportunities of the destination. Conjoint analysis and SWOT analysis are applied for the study. Since floating market contributes a lot to Thailand’s economy. Implementation of cooperative ecotourism, with innovations at this estuary can contribute to economic growth. Sun, 01 Jan 2017 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/72322 2017-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/72321 Title: Does investors’ demographics and selected profile factors influence financial risk tolerance? Authors: Rajeshkumar, V.; Kasilingam, R. Abstract: In this study, researcher attempted to study the association of the demographic and selected profile factors of investors with one of the important psychological variable namely financial risk tolerance using the chi square test. Further by using the correspondence analysis/crosstabs, researcher attempted to gain more insight in to the association. Finally, the extent of influence of the demographic and investor profile variables on the financial risk tolerance cluster was studied using the canonical correlation. The research design followed in this study is the descriptive research design. Using the Multi stage random sampling technique, the primary data for the study was collected from 470 respondents (investors) in the State of Tamilnadu, India. The results of this study confirmed that there exists significant association between all the Demographic and Investor profile variables with the financial risk tolerance. Also, the results further revealed that variables such as gender, age, marital status, type of family, dependents, religion, occupation, number of earning members and amount spent for recreation/entertainment exert significantly strong influence on the financial risk tolerance cluster. Sun, 01 Jan 2017 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/72321 2017-01-01T00:00:00Z