https://www.um.edu.mt/library/oar/handle/123456789/74230 Wed, 08 Apr 2026 14:51:27 GMT 2026-04-08T14:51:27Z https://www.um.edu.mt/library/oar/handle/123456789/122716 Title: Telemalta documentation centre : the Maltacom chapter Abstract: This assignment serves the purpose of examining the existing Documentation Centre, especially the role that it enjoyed in the former Telemalta Corporation. This role is undergoing a process of evolution associated with the birth and growth of Maltacom p.l.c. This work presents a critical study of the unit's current standing accompanied by personal suggestions and opinions on the best possible solutions that should be adopted to enhance the library system. An important current feature is the expansion to the unit's functions brought about by the new setup of the mother organization. This expansion can be explained briefly as besides being a research centre, the unit should also complement with relevant books and documents all the courses undertaken by Maltacom's International Training College. By way of conclusion, this assignment will examine the present Documentation Centre in its three main aspects being first an organization hosted by another larger organization, secondly the work itself which is being carried out there and thirdly the personnel who work in the unit. Through such examination and criticism, a new library system will emerge, which will reflect Maltacom's view for the new millenium. Description: DIP.L.I.S. Sat, 01 Jan 2000 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/122716 2000-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/118441 Title: The awareness of visual manipulation Abstract: The notion of visual literacy is still not agreed upon many theories and theorists have conflicting opinions. This qualitative research looks at the study of two separate focus groups in order to measure whether formal aesthetic training is an important element in the recovery of ideological signifiers through visual manipulation in the reading of cinematic texts. The experiment brought about different features whereby students with formal training in visual aesthetics recognised the connotative and denotative of the codes of film grammar. Whereas the other students could only appreciated codes derived from everyday perceptions. Description: B.Comms. (Hons)(Melit.) Wed, 01 Jan 1997 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/118441 1997-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/118346 Title: Pretty boys and handsome girls : a study on the use of light in contemporary studio portraiture with regards to gender Abstract: This dissertation explores the use of studio lighting in a contemporary set-up. Cinematography of the 1920s was studied and analysed for the purpose of identifying gender-specific lighting, which were used at the time and that can be re-interpreted in a contemporary setting with regards to portraiture. The study aims at producing a select body of images which have a strong grounding with respect to technical lighting techniques, that utilises the aforementioned 1920s gender-specific lighting models, and questions the application of both lighting models on the same gender in order to create an aesthetic quality which can instigate dialogue from an audience and in return question further the underlying topic of gender and sexuality which the images were portraying. Description: B.COMMS.(HONS) Fri, 01 Jan 2010 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/118346 2010-01-01T00:00:00Z https://www.um.edu.mt/library/oar/handle/123456789/104110 Title: Radio advertising in Malta : a study of how the industry has grown after the 1991 Broadcasting Act Abstract: This dissertation seeks to assess the industry of radio advertising in Malta. I chose this particular subject since this industry has flourished greatly after the Broadcasting Act was approved in 1991. It led to the establishing of seven new radio stations which added to the already existing two National radio stations. Naturally this gigantic leap in radio advertising in Malta bred fierce competition within different radio stations who strived to create the best programme schedules and commercial rates for their advertisers. But, is this competition causing a deterioration in standard and quality in the production of radio commercials? Are important elements like imagination and creativity being sacrificed to make good to the obtaining of as many commercials as possible? What is the Broadcasting Authority's position in the monitoring of Radio Advertising? What is the part played by advertising agencies in Radio Advertising? I shall attempt to find answers for these and other questions in this dissertation. Chapter 1 examines the meaning of advertising as a means of communication: this is seen on the individual, interpersonal and mass level of communication. Then, an introduction to radio advertising is given. The chapter's final part gives an insight into the origin of radio, the beginning of radio advertising abroad and also a general outlook of the history of radio broadcasting in Malta. Chapter 2 deals with two major aspects. On one hand, a comprehensive study of literature on radio advertising is laid out throughout which the following points are seen: Types of radio stations and program formats; When to use radio as a advertising medium; Types of commercials; Terminology and concepts used in radio; Audience measurements and trends. On the other hand, after every section, a review of the local situation is then given. Information has been obtained from an interview done with the advertising/station manager of every radio station. The radio stations included in this study are Radio Super 1, Radio Malta 1 & 2, Radio One Live, Radio 101, Island Sound Radio, Bar Radio, RTK and Smash Radio. Radio stations left out were Radio Rona, s community radio covering Naxxar, still on test transmissions, and the proposed UniRadio and Radio Calypso. The final part of Chapter 2 investigates the advertising agencies' part in radio advertising. A mail-shot was sent to fourteen top advertising agencies. Following the theoretical expositions of the first two chapters, the scope of Chapter 3 is to analyse a number of randomly selected radio commercials aired on different radio stations. This is done in the light of literature reviews on 'How to create effective radio commercials', 'Ways to capture and hold attention for radio commercials' and 'Ways to evaluate effective radio commercials'. The radio commercials chosen cannot be taken as representative of the full range of radio advertisements in Malta. Finally, in Chapter 4, I put forward my concluding comments and observations, together with the limitations and recommendations of the study. Description: B.COMMS.(HONS) Fri, 01 Jan 1993 00:00:00 GMT https://www.um.edu.mt/library/oar/handle/123456789/104110 1993-01-01T00:00:00Z