Contemporary issues in behavioral finance

Abstract

The Emerald book series: Contemporary Studies in Economic and Financial Analysis, edition CSEF101 includes studies on Contemporary Behavioral Issues, mainly by authors invited from participants in the International Applied Social Science Congress (C-IASOS) held in Demre (Myra), Antalya, Turkey (hometown of Saint Nicholas – Father Christmas) between April 19–21, 2018. The first authors (Chapter 1) study the relationship that exists between risk and control in consumer behavior. Next in Chapter 2, the author analyzes the employment of Machine Learning techniques for predicting future states of economy data. Volatility spillover between the BIST100 Index and the S&P500 Index is the topic of the third chapter. The author of the fourth chapter carries out a literature review on brand reputation and discusses the way this influences consumer behavior. Authors in Chapter 5 investigate the augmented reality (AR) applications from the perspectives of brand trust and purchase intentions of customers. In the sixth chapter the author aims to determine the effect of women cooperatives as an employment policy in Turkey. The authors of the seventh chapter study the impact of financial literature on cognitive biases of individual investors in relation to financial investments. A literature review of retirement planning is carried out by the authors of Chapter 8. The author in Chapter 9 used the data from a primary survey to analyze the consumer cash and cashless payments in Poland. Marketing communications and experiential marketing in the context of AR is the topic of the 10th chapter. The author of the 11th chapter focuses on the dual relationship between export and import, export and foreign exchange rate, import and foreign exchange rate by using causality methods. A study of herd behavior on the Borsa Istanbul is the theme of Chapter 12. In Chapter 13, the author determines the factors affecting the internet banking preferences of the bank customers and the relationships between the demographic characteristics of bank customers and internet banking usage in the Usak city of Turkey. The authors of Chapter 14 ask the question “who wants to be a millionaire?” In Chapter 15, herd behavior and its effects on the purchasing behavior of investors were studied. In this penultimate chapter (Chapter 16) continues building on Chapter 8, with the same authors aiming to determine what affects Maltese individuals’ behaviors when it comes to retirement planning. The final chapter (Chapter 17) studies how government governance helps world stock market development.