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Title: Addiction....or a second chance for a ‘third place’?
Authors: Vella, Joseph M.
Heerden, Gené van
Styvén, Maria Ek
Keywords: Communities -- Case studies
Business names
Product management -- Case studies
Issue Date: 2009
Publisher: Australian & New Zealand Marketing Academy
Citation: Vella, J. M., Heerden, G. V., & Styvén, M. E. (2009). Addiction... or a second chance for a" third place"?. Australian and New Zealand Marketing Academy Conference, Melbourne. 1-8
Abstract: Are we living in isolation? Ray Oldenburg postulates that busy schedules impede people from socializing as much as they should; consequently traditional third places have almost disappeared. However there may be a second chance for a new “Third Place”. Our aim is to explore two questions conceptually. Has Facebook become the new “Third Place”, furthermore is Facebook really a “Third Place”? The theory of the third place is briefly described and this is followed by a description of Facebook. Oldenburg’s nine characteristics that qualify a third place are then applied to this social networking site to show that Facebook can possibly be regarded as a third place. Managerial implications and suggestions for future research conclude this paper.
Appears in Collections:Scholarly Works - FacMKSCC

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