Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/103048
Title: E-consumers and their agile qualities as creators of eco-innovations : a case study
Authors: Rzepka, Agnieszka
Maciaszczyk, Magdalena
Wiśniewska, Anna Maria
Kocot, Maria
Keywords: Sustainable engineering
Green technology
Technological innovations -- Environmental aspects
Electronic commerce
Consumers -- Attitudes
Issue Date: 2021
Publisher: University of Piraeus. International Strategic Management Association
Citation: Rzepka, A., Maciaszczyk, M., Wiśniewska, A. M., & Kocot, M. (2021). E-consumers and their agile qualities as creators of eco-innovations : a case study. European Research Studies Journal, 24(2B), 23-38.
Abstract: PURPOSE: The aim of the article is to illustrate the phenomenon of "green innovation" by econsumers and to analyze the relationship between the intensification of this phenomenon and the development of their agility.
DESIGN/METHODOLOGY/APPROACH: The study was conducted in 2020 on a random sample of 330 enterprises. The respondents were top managers. The methods used in the study were PAPI as well as CAWI. In the first stage of the analysis, a valuation of the level of manifestation of the characteristic features of teal organizations concept was carried out with the use of a 5-point Likert scale. The second stage involved creating a model through which e-consumers create green innovations and implementing it in chosen Polish companies.
FINDINGS: An in-depth analysis of the literature on the topic and the studies demonstrate a close correlation between the adoption of agile characteristics by e-consumers and the creation of "green innovations" by them. It was assumed that contemporary businesses exhibit characteristics of Teal organizations that are observable in their activities and management, but the extent of these features depends on a variety of factors.
PRACTICAL IMPLICATIONS: A proprietary model through which e-consumers create green innovations was invented and implemented in a Polish company “Zakład Zieleni i Rekultywacji”. The implementation of the model in other companies may facilitate removing barriers and thus the range of innovation implementation by e-consumers may be extended.
ORIGINALITY/VALUE: The model invented is a pioneer attempt to remove the barriers of innovation implementation co-created by consumers. The authors believe that the research conducted may diversify and augment the literature concerning Teal organizations and the role of e-consumers in green innovations as well as may stimulate the cooperation between companies and consumers in the field of innovations implementation.
URI: https://www.um.edu.mt/library/oar/handle/123456789/103048
Appears in Collections:European Research Studies Journal, Volume 24, Issue 2B

Files in This Item:
File Description SizeFormat 
ERSJ24(2B)A2.pdf583.1 kBAdobe PDFView/Open


Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.