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Title: Corporate reputation : an attitudinal conceptualization
Other Titles: Marketing across borders and boundaries : understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment
Authors: Caruana, Albert
Cohen, Charlene
Krentler, Kathleen A.
Keywords: Consumers -- Attitudes
Corporate image
Customer relations
Customer services
Consumer satisfaction
Issue Date: 2005
Publisher: Academy of Marketing Science
Citation: Caruana, A., Cohen, C., & Krentler, K. (2005). Corporate reputation: An attitudinal conceptualization. In C. Demoranville (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment (pp. 206-210). Florida: Academy of Marketing Science.
Abstract: Current views of corporate reputation are considered and it is reconceptualized as an attitude. Behavioral beliefs in corporate reputation are considered and an expected relationship identified. Data indicates that corporate reputation can be viewed as an attitude with four dimensions. Conceptualizing the construct this way and identifying relevant behavioral beliefs suggests means for enhancing corporate reputation.
Appears in Collections:Scholarly Works - FacMKSCC

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