Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/107135| Title: | Changes in the marketing discipline : the challenges ahead |
| Other Titles: | Maltese business : the challenges ahead |
| Authors: | Caruana, Albert |
| Keywords: | Marketing -- Management Relationship marketing Business enterprises -- Marketing Marketing -- Planning Youth -- Services for -- Malta Consumer behavior |
| Issue Date: | 1996 |
| Publisher: | Gutenberg Press |
| Citation: | Caruana, A. (1996). Changes in the marketing discipline: The challenges ahead. In G. Ellul & A. Caruana, (Eds.), Maltese Business: The Challenges Ahead, (pp. 51-59). Malta: Gutenberg Press |
| Abstract: | Rapid changes in information and telecommunications technology coupled with increased globalisation are influencing marketing. A number of the salient developments taking place in the marketing discipline are considered. These are challenges that local organisations must meet if Malta is to continue to move forward successfully. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/107135 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Changes_in_the_marketing_discipline.pdf | 1.29 MB | Adobe PDF | View/Open |
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