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dc.contributor.authorMarkwick, Marion-
dc.identifier.citationMarkwick, M. (2001). Postcards from Malta : image, consumption, context. Annals of Tourism Research: A Social Sciences Journal, 28(2), 436-438.en_GB
dc.description.abstractThis paper examines the contexts and complexity of consumption of Maltese postcard images at the meta-level. The paper draws on theoretical perspectives on the nature of photography as a system of representation and its associated social function and applies it to the theory and analysis of tourist desire and motivation. Analysis within this framework suggests that while certain stereotypical images of Malta as an exoticized "sun and sea" destination are sustained, imagery has diversified as tourists attempt to penetrate "backstage realities". The co-existence of these images points to the increasingly sophisticated and complex motivations of contemporary tourism and to more complex representational structures and strategies that raise particular and general ethical issues.en_GB
dc.publisherElsevier Ltden_GB
dc.subjectPostcards -- Maltaen_GB
dc.subjectImages, Photographicen_GB
dc.titlePostcards from Malta : image, consumption, contexten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publication.titleAnnals of Tourism Research: A Social Sciences Journalen_GB
Appears in Collections:Melitensia Works - ERCWHMlt

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