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dc.descriptionM.A.INT.MARKETING COMM.en_GB
dc.description.abstractThis study looks at the antecedents of local consumers’ behavioural intentions to shop for groceries online. The theory of planned behaviour, developed by Ajzen (1991), has been utilized. Additionally, the theory of planned behaviour has been augmented with two additional variables, perceived consequences and personal innovativeness, adopted from Limayem et al (2000). This study has accounted for both reflective and formative indicators. The analysis chapter has been divided into two main section. In the first section, all of the indicators have been treated as reflective and appropriate reliability and validity analysis have been conducted. These were then followed by multiple hierarchal regressions. These analysis concluded that the theory of planned behaviour is an adequate model for predicting behavioural intention. Furthermore, the additional variables were not significant predictors of behavioural intention. However, it was found that the effects of these variables was being mediated by attitude. In the second part of the analysis, some of the indicators have been treated as formative. This section analysed the antecedents of behavioural intention through partial least squares structural equation modelling (PLS-SEM). The results from this analysis were very similar to the hierarchal multiple regressions and the same conclusions were derived. Moreover, by analysing the weights of the formative indicators it became evident that the perceived behavioural control of local consumers is highly influenced by the difficulty in finding products online and by the difficulty in receiving products bought from local online grocery stores. Furthermore the practical implications of the findings are discussed.en_GB
dc.subjectGrocery shopping -- Maltaen_GB
dc.subjectConsumer behavior -- Maltaen_GB
dc.subjectElectronic commerce -- Maltaen_GB
dc.subjectHuman behavioren_GB
dc.titleAntecedents of customer behavioural intentions for online grocery shopping in Maltaen_GB
dc.rights.holderThe copyright of this thesis/dissertation belongs to the author. The author’s rights in respect of this work are as defined by the Copyright Act (Chapter 415) of the Laws of Malta or as modified by any successive legislation. Users may access this full-text thesis/dissertation and can make use of the information contained in accordance with the Copyright Act provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Malta and King's College, University of Londonen_GB
dc.publisher.departmentFaculty of Media & Knowledge Sciences. International Masters Programmeen_GB
dc.contributor.creatorDeguara, Matthew
Appears in Collections:Dissertations - FacMKS - 2015
Dissertations - IMPMIMC - 2015

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