The accountancy profession as perceived by three generations of professional accountants

Abstract

PURPOSE: The purpose of this study is to identify how three generations of professional accountants perceive the accountancy profession. Moreover, this study assesses the differences and similarities of perceptions emanating from the three generational cohorts. DESIGN: A quantitative research methodology approach is adopted. Questionnaires are disseminated to professional accountants in order to gather data on their perceptions towards the accountancy profession. FINDINGS: This study has identified a wide number of perceptions on the accountancy profession pertaining to the three generations of professional accountants. Moreover, similarities and differences in these perceptions relating to the accountancy profession have been noted with respect to the following aspects: work-life balance; remuneration; commitment to organisations and the profession; job security; training; technology; ethics; promotion opportunities; and other general aspects. CONCLUSIONS: It is evident from the findings of this study that differences and similarities in the perceptions of the three generations of professional accountants do exist. Ameliorations to the accountancy profession can be effected to cater for these three generational cohorts of professional accountants. This is crucial for the furtherance of the accountancy profession since the three generations of professional accountants are the pillar upholding the continuance of this profession. VALUE: An understanding of the underpinnings of this study can be harnessed to improve various aspects of the accountancy profession including retaining, motivating and training different generational cohorts of professional accountants. Thus, such a study is beneficial to all stakeholders in this professional area.