Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/17115
Title: | Corporate reputation : concept and measurement |
Authors: | Caruana, Albert |
Keywords: | Consumers -- Attitudes Corporate image Beverage industry |
Issue Date: | 1997 |
Publisher: | MCB UP Ltd. |
Citation: | Caruana, A. (1997). Corporate reputation: concept and measurement. Journal of Product & Brand Management, 6(2), 109-118. |
Abstract: | Corporate reputation is formed by the firm’s various publics on the basis of information and experience. Different publics consider different informational cues. Focusses on the cues considered by customers of a beverage firm. Uses focus groups and a survey among consumers to develop an instrument to measure corporate reputation. The instrument can be used to track the evolution of the corporate reputation of a firm over time. Discusses other implications in terms of the role of the “halo” effect on corporate reputation and indicates directions for future research. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/17115 |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Corporate Reputation Concept and Measurement.pdf Restricted Access | VoR | 107.4 kB | Adobe PDF | View/Open Request a copy |
Corporate_reputation_concept_and_measurement_1997.pdf Restricted Access | AAM | 346.32 kB | Adobe PDF | View/Open Request a copy |
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