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dc.contributor.authorNavarro, Caroline
dc.contributor.authorJones, Andrew
dc.identifier.citationJones, A., & Navarro, C. (2013). Event legacies - changing destination perspectives : a case study of the the Rolex Middlesea Race. ATLAS Annual Conference : Environments of Exchange, Malta. 1-20.en_GB
dc.description.abstractThe Rolex Yacht Race event takes place in Malta on an annual basis. The race forms part of a number of initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more specialist or alternative forms. The paper focuses on the impact of the Rolex event and its current and future contribution to the Maltese tourist economy. Consideration is given to i) the overall impact of the Rolex race for Maltese tourism, ii) how the event can be improved to enhance its contribution to Maltese tourism; iii) what challenges the event faces in promoting Malta as an ‘alternative’ tourism destination. Conclusions assess the benefits and barriers for developing the yachting sector as an alternative tourism option for Malta and broader niche market contextsen_GB
dc.subjectRolex Yacht Race (Malta)en_GB
dc.subjectTourism -- Maltaen_GB
dc.subjectSailing -- Maltaen_GB
dc.subjectYachting -- Maltaen_GB
dc.titleEvent legacies - changing destination perspectives : a case study of the the Rolex Middlesea Raceen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.bibliographicCitation.conferencenameATLAS Annual Conference : Environments of Exchangeen_GB
dc.bibliographicCitation.conferenceplaceMalta 6-8/11/2013en_GB
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