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DC Field | Value | Language |
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dc.contributor.author | Camilleri, Liberato | - |
dc.contributor.author | Lia, Keith | - |
dc.date.accessioned | 2017-05-18T17:36:41Z | - |
dc.date.available | 2017-05-18T17:36:41Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Camilleri, L., & Lia, K. (2014). Modelling customer preference heterogeneity to iPad attributes using a finite mixture procedure. 12th Annual Industrial Simulation Conference, Skovde. 56-60. | en_GB |
dc.identifier.isbn | 9789077381830 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/19185 | - |
dc.description.abstract | The identification of segments in strategic market planning has long been recognized as a powerful tool to understand consumer behaviour. An approach that has managerial appeal in addressing market heterogeneity is by assuming that customers can be grouped in a number of unobserved homogeneous segments where customers in each cluster have similar purchasing behaviours. This paper describes the different procedures in affecting market segmentation focusing more on the Finite Mixture approach, while the application addresses heterogeneity issues in customer preferences when purchasing iPads given demographic and product-related predictors. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | European Technology Institute | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Market segmentation | en_GB |
dc.subject | Expectation-maximization algorithms | en_GB |
dc.subject | Latent structure analysis | en_GB |
dc.subject | Mixture distributions (Probability theory) | en_GB |
dc.title | Modelling customer preference heterogeneity to iPad attributes using a finite mixture procedure | en_GB |
dc.type | conferenceObject | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.bibliographicCitation.conferencename | 12th Annual Industrial Simulation Conference | en_GB |
dc.bibliographicCitation.conferenceplace | Skövde, Sweden, 11-13/06/2014 | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacSciSOR |
Files in This Item:
File | Description | Size | Format | |
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OA Conference paper - Modelling customer preference heterogeneity to iPad attributes using a Finite Mixture procedure.pdf | Modelling customer preference heterogeneity to iPad attributes using a finite mixture procedure | 369.54 kB | Adobe PDF | View/Open |
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