Television coverage of issues related to global education in Greece

Abstract

Based on the assumption that mass media's role on diffusing information and values as well as developing global consciousness is critical, this article examined the extent to which 10 top-ranked global issues were covered on the six most popular Greek Television stations. We looked at headline content patterns in terms of particular keywords and their descriptors to identify whether global issues are being covered. It was found that the priority of commercial criteria over quality dominates especially in the privately-operated stations. Therefore, although it has been stated that the purpose of Greek broadcasting is to provide information, education and recreation for the people of Greece, it seems that information and education lags much behind and there is a need for a change in the programme policy towards maximising the role of television for increasing global consciousness.