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dc.contributor.authorCamilleri, Mark Anthony
dc.identifier.citationCamilleri , M. A. (2017). The marketing environment. In M. A. Camilleri (Ed.), Travel marketing, tourism economics and the airline product : an introduction to theory and practice. Milan: Springer.en_GB
dc.description.abstractThe tourism marketing environment consists of internal and external forces which could impact the organisations’ performance. To be successful, companies must adapt to ongoing trends and developments in their macro and micro environments. When organisations scan their marketing environment they will be in a position to deal with any possible threats from the market and to capitalise on any available opportunities. Therefore, this chapter explains the external environmental factors, including; political, economic, social and technological influences. It also considers the internal environmental factors, including; capital structures, resources, capabilities and marketing intermediaries; as it identifies competitive forces from differentiated or low-cost service providers.en_GB
dc.subjectTourism -- Marketingen_GB
dc.subjectStrategic planningen_GB
dc.subjectBusiness logisticsen_GB
dc.subjectSocial responsibility of businessen_GB
dc.subjectAirlines -- Managementen_GB
dc.subjectAeronautics, Commercial -- Marketingen_GB
dc.subjectAirlines -- Marketingen_GB
dc.titleThe marketing environmenten_GB
dc.title.alternativeTravel marketing, tourism economics and the airline product : an introduction to theory and practiceen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
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