Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/21676
Title: Social change, social marketing and social representations
Authors: Lauri, Mary Anne
Keywords: Social change
Social marketing -- Malta
Social representations
Issue Date: 2015
Publisher: Cambridge University Press
Citation: Lauri, M. A. (2015). Social change, social marketing and social representations. In G. Sammut, E. Andreouli, G. Gaskell, & J. Valsiner (Eds.), The cambridge handbook of social representations (pp. 385-396). Cambridge: University Press.
Abstract: Since Kotler and Zaltman introduced the term social marketing in 1971, much has been written about the subject. One of the first definitions of social marketing was the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research (Kotler & Zaltman, 1973, p. 56). The concept has been put into practice and used extensively to change public behaviour and promote social change. Literature reports the effective use of social marketing to promote among many other issues environmental awareness (e.g. Maibach, 1993), sustainable behavior (e.g. McKenzie-Mohr & Smith, 1999), health improvement (Gordon, McDermott, Stead, & Angus, 2006), reduction in alcohol consumption (Rothschild, 2006), condom use and reproductive health (Van Rossem & Meekers, 2007) and breastfeeding (e.g. Lomas, 2009).
URI: https://www.um.edu.mt/library/oar//handle/123456789/21676
Appears in Collections:Scholarly Works - CenLit
Scholarly Works - FacSoWPsy

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