Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/21684
Title: Frugal innovation
Other Titles: Wiley encyclopedia of management
Authors: Sammut-Bonnici, Tanya
McGee, John
Keywords: Marketing
Technological innovations
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Sammut-Bonnici, T., & McGee, J. (2014). Frugal innovation. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.
Abstract: Definition of frugal innovation included in the Wiley Encyclopedia of Management.
URI: https://www.um.edu.mt/library/oar//handle/123456789/21684
Appears in Collections:Scholarly Works - FacEMAMar

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