Please use this identifier to cite or link to this item:
|Title:||Brand and branding|
|Other Titles:||Wiley encyclopedia of management|
|Publisher:||John Wiley & Sons|
|Citation:||Sammut-Bonnici, T. (2014). Brand and branding. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.|
|Abstract:||Definition of brands and branding included in the Wiley Encyclopedia of Management.|
|Appears in Collections:||Scholarly Works - FacEMAMar|
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.