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Title: Complementary products
Other Titles: Wiley encyclopedia of management
Authors: Avgeropoulos, Stephanos
Sammut-Bonnici, Tanya
McGee, John
Keywords: Marketing
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Avgeropoulos, S., Sammut-Bonnici, T., & McGee, J.(2014). Complementary products. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons, 2014.
Abstract: Definition of complementary products included in the Wiley Encyclopedia of Management.
Appears in Collections:Scholarly Works - FacEMAMar

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