Please use this identifier to cite or link to this item:
Title: Competitive strategy
Other Titles: Wiley encyclopedia of management
Authors: Sammut-Bonnici, Tanya
McGee, John
Keywords: Marketing
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: McGee, J., & Sammut-Bonnici, T. (2014). Competitive strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons, 2014.
Abstract: Definition of competitive strategy included in the Wiley Encyclopedia of Management.
Appears in Collections:Scholarly Works - FacEMAMar

Files in This Item:
File Description SizeFormat 
competitive strategy.pdf528.26 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.