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dc.contributor.authorSammut-Bonnici, Tanya-
dc.contributor.authorMcGee, John-
dc.date.accessioned2017-09-12T18:16:57Z-
dc.date.available2017-09-12T18:16:57Z-
dc.date.issued2014-
dc.identifier.citationMcGee, J., & Sammut-Bonnici, T. (2014). Competitive strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons, 2014.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/21691-
dc.description.abstractDefinition of competitive strategy included in the Wiley Encyclopedia of Management.en_GB
dc.language.isoenen_GB
dc.publisherJohn Wiley & Sonsen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketingen_GB
dc.subjectCompetitionen_GB
dc.titleCompetitive strategyen_GB
dc.title.alternativeWiley encyclopedia of managementen_GB
dc.typeotheren_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
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