Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/21794
Title: SWOT analysis
Other Titles: Wiley encyclopedia of management
Authors: Sammut-Bonnici, Tanya
Galea, David
Keywords: Business planning
Marketing
Strategic planning
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Sammut-Bonnici, T., & Galea, D. (2014). SWOT analysis. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.
Abstract: Definition of SWOT analysis as included in the Wiley Encyclopedia of Management.
URI: https://www.um.edu.mt/library/oar//handle/123456789/21794
Appears in Collections:Scholarly Works - FacEMAMar

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